Junior Social Media Content Creator

2 months ago


Cape Town, South Africa ANEW Recruitment Full time

**Job Advert Summary**:
We’re looking for a creative and enthusiastic Junior Social Media Content Creator to join our team. This role supports our marketing efforts by creating engaging, on-brand content to strengthen the ANEW Hotels & Resorts brand in an online presence. You’ll be responsible for content development and scheduling of content across social media channels to connect with our audience, promote our properties, and drive engagement.

**Minimum Requirements**:

- 1-2 years of experience in social media content creation, with a portfolio demonstrating strong visual and copywriting skills.
- Proficiency in basic design software, such as Canva, Capcut, or similar tools.
- Marketing Qualification (diploma from Red & Yellow; Vega, or similar)
- Basic understanding of major social media platforms (Facebook, Instagram, LinkedIn) and their best practices.
- Strong writing and editing skills with an eye for detail.
- Creativity, adaptability, and a proactive approach to generating fresh, engaging content ideas.
- A keen interest in learning about paid social media strategies and campaign performance metrics.
- Familiarity with social media scheduling tools (e.g., Hootsuite, Sprout Social, Later) is a plus.

**Preferred Qualifications**:

- Experience with video editing tools is a plus.
- Some knowledge of basic analytics tools or willingness to learn (Google Analytics, Facebook Insights).
- Ability to work independently and manage multiple projects with deadlines in a fast-paced environment.

**Duties and Responsibilities**:

- **Content Creation**: Develop high-quality, visually engaging content for social media channels (including graphics, photos, and short-form videos) that aligns with our brand voice and standards.
- **Copywriting**: Craft engaging, brand-aligned copy for social posts, promotional materials, and digital platforms, ensuring consistency in tone and messaging.
- **Design & Visuals**: Use design software (e.g., Canva, Adobe Creative Suite) to create graphics, infographics, and other visual elements for social posts.
- **Social Media Management**: Schedule, publish, and monitor content across social platforms, maintaining a consistent posting cadence. (Excludes community management)
- **Collaboration & Feedback**: Work closely with the Campaign Manager and other team members to refine content based on campaign goals and feedback.
- **Trend Analysis**: Stay up-to-date on social media trends, tools, and platform updates, and bring fresh ideas for content that resonates with our audience.
- **Performance Tracking**: Assist in tracking content performance and gathering insights to continuously improve content effectiveness.
- **Basic Paid Media Exposure**: Under the Campaign Manager’s guidance, gain foundational experience in paid social media, including basic ad management, audience targeting, and understanding key metrics.



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