Digital Analytics and Insights Manager

5 months ago

Midrand, South Africa Deka Minas (Pty) Ltd Full time

Use data to extract quantifiable insights from past trends and current conditions that increases profitability and improve efficiency. Primarily responsible for building, iterating and leading the team to compile and analyse all the digital metrics within the digital ecosystem (own sites, social, mobile, media, competitors, landscape and industry trends etc.). Contribute to the growth of the business’s digital marketing initiatives and will work closely with the BI, Data Science and Marketing Reporting team to develop a marketing data strategy that supports the on-boarding of MarTech, and reporting on the progress. Act as champion for the use of data in making key business decisions
and is in charge of driving the day-to-day analytical approaches and explore solutions to particular problems.

RESPONSIBILITIES

Insights and Reporting

Contribute to the design and creation of reporting strategies and templates. Lead execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations. Create and manage scalable reporting and dashboards that monitor marketing key performance indicators (KPIs), highlight areas of improvement, and influence strategy
Alongside key stakeholders, help define key metrics for management reports. Develop a data, insights and analytics roadmap, which supports improvements to existing tools, processes, and journey towards full attribution. Grow the volume of customers that can be identified and profiled within digital channels and assist to share this data across channels for Omni-channel success.

Data and Analytics Strategy

Make recommendations to improve data and analytics systems and platforms, contributing to the continuous improvement and refinement of data and analytics strategy. Lead projects related to digital marketing, driving insights and analysis of channel strategy and performance and effectively communicate finding all levels (within the team, to cross-functional partners, to leadership / executives).

Stakeholder Engagement

Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions. Work closely with senior data analysts (MI) in establishing reporting goals and
data visualisation strategies. Work with Analytics Manager to define the reporting needs of the business and guarantee the high data-quality and reliability of metrics. Build strong relationships with marketers and cross-functional partners to provide strategic advice on channel expansion, optimisation, and business growth. Gain insights from analysing the data and have a point of view on best practice and communicate them both to the marketing team and senior management.

Digital Marketing Strategy and Roadmap

Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives.
Inform the digital marketing strategy by using a data-driven approach, collating business insights from analytics and other data sources, and addressing unanswered business issues in a proactive manner. Continually improve our digital data strategy to support our business KPIs and to facilitate a deeper understanding of digital asset performance.

Data Exploration & Analysis

Conduct research and select relevant information to enable analysis of key themes and trends using primary data sources and business intelligence tools. Provide insights and analytics (internal and external) to enable digital optimisation techniques to be executed. Landing page user journeys, UX (informed by data) and AB testing (to understand user intent and conversion paths to driving growth).

Continuous Improvement

Review existing operations in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered. Solve challenging business problems creatively, efficiently, and independently, especially when faced with time and operational constraints or ambiguity. Use insights gained to help drive innovative capabilities that can be implemented and scaled to the
wider business. MarTech: play a critical role in on boarding new technology partners and implementing solid processes.

BEHAVIORAL COMPETENCIES

Balances Stakeholders

Anticipates and balances the needs of multiple stakeholders. For example, shares stakeholder feedback while inspiring others to consistently seek input and learn from their internal and external stakeholders. Promotes an environment of high ethical standards and cross-cultural sensitivity in working with all stakeholders.

Communicates Effectively

Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, engages diverse groups by communicating in a way that matches each group's preferences. Listens carefully and probes bene

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