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Senior Digital Marketing Strategist

2 months ago

Midrand, Gauteng, South Africa Autorecruit Full time
Job Description

**Job Title:** Senior Digital Marketer

**Job Summary:** We are seeking a highly skilled and experienced Senior Digital Marketer to join our dynamic marketing team at Autorecruit. The ideal candidate will possess a deep understanding of digital marketing strategies, tools, and best practices, with the ability to lead and execute integrated digital campaigns that drive growth and engagement.

Key Responsibilities:
  • Develop and Implement Digital Marketing Strategies: Develop, implement, and manage digital marketing strategies across multiple channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, content marketing, and display advertising.
  • Analyze and Report on Campaign Performance: Analyze and report on campaign performance, providing actionable insights to optimize digital strategy.
  • Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams (sales, product, and design) to create cohesive marketing initiatives.
  • Manage Digital Marketing Budget: Lead the management of the digital marketing budget, ensuring optimal allocation among various channels and campaigns.
  • Stay Up-to-Date with Industry Trends: Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
  • Mentor and Guide Junior Team Members: Mentor and guide junior marketing team members, fostering a culture of continuous learning and improvement.
  • Utilize Analytics Tools: Utilize analytics tools (Google Analytics, SEMrush, etc.) to track, analyze, and report on key performance metrics.
  • Oversee Content Creation: Oversee the creation of engaging content that resonates with target audiences.
  • Develop and Maintain Brand Presence: Develop and maintain a strong brand presence across digital platforms.
Qualifications:
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree preferred).
  • Experience: 5+ years of experience in digital marketing, with a proven track record of driving successful campaigns.
  • Skills: Strong knowledge of various digital marketing channels and tools (Google Ads, Facebook Ads, email marketing platforms, etc.). Proficient in analytics software and A/B testing methods, with the ability to derive insights and make data-driven decisions.
  • Personal Qualities: Exceptional communication and project management skills. Ability to work independently and collaboratively in a fast-paced environment. Creative thinking with a strong attention to detail.
  • Industry Experience: Experience in the Motor Industry will be an advantage.