Social Media Manager

4 weeks ago


Cape Town, South Africa The Prestige Cosmetics Group Full time

Your Role at ARC: As the Social Media Manager, you will be responsible for the strategy, creation, execution and optimization of social content that connects with our audiences and moves the brand forward. This role combines a passion for photo and video, writing, the beauty industry and a strong understanding of social trends and customer behaviors, and how they can be translated into engaging, thumb-stopping content that embodies our brand values. You will continually use data and feedback from users to help evaluate and enhance the value and customer experience of the applicable channel. Your role will include: Planning, developing, creating, executing, scheduling, and reporting on content for ARC’s social channels including Instagram, TikTok, Facebook, Twitter, LinkedIn and YouTube. Working with cross-functional teams to understand business priorities and building strategic, impactful social plans for those priorities Informing strategies to test new social channels and product features where relevant Putting together monthly review reports and summarising actionable insights to continue to evolve social content and build meaningful engagement with our followers Creating and presenting strategy and hindsight decks to key stakeholders; articulate insights, trends, key learnings Managing the social and influencer budget, to implement a clear paid social strategy. We would love to hear from you if you meet the following criteria: 3+ years of Social Media Marketing experience (Strategy level). Experience in consumer lifestyle, retail or beauty experience is a plus Proficient in relevant social channels including Instagram, TikTok, Facebook, Twitter, Pinterest, Snapchat and YouTube as well as emerging channels Ability to quickly adapt to ever-changing Social Media landscape and given scope of work as needed for the business. Developing an influencer strategy. Briefing, managing and reporting on all influencer partnerships

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)


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