Brand Manager
6 months ago
In-depth understanding of marketing strategies and branding principles.
Excellent communication and writing skills.
Creative thinking and problem-solving skills.
Project management experience.
Conducting market research.
Analysing data for trends, insights, and information.
Advising internal teams on branding strategy.
Communicating with marketing team to ensure brand alignment.
Business savvy.
Ability to multitask.
Strong research and analytical skills.
Comfort with CRM software.
Essential knowledge of consumer behaviour, marketing analytics, branding, content creation.
**Analytical Mind-Set**: Need to have a knack for analysing data as it helps gauge the competition, identify opportunities, and understand consumer behaviour
Interpreting data and using it to implement new strategies can enhance performance and drive growth.
Developing custom marketing and advertising strategies
Building relationships with influencers, journalists and media owners where not already in place and necessary
Conducting meetings with service providers and franchisees
Developing custom marketing and advertising strategies
Basic knowledge of budgets and allocation of line items
Team player and working collectively to meet brand objectives as well as engaging with other departments
Willing to work over weekend if necessary for activations and brand presence.
Experience
Min of 5 -7 years in a brand manager position in the Retail or QSR sector
In depth Marketing experience a plus
Own transport and valid drivers licence
Between 5 - 7 Years
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