Mobile Research Community Manager
3 weeks ago
**Description**:
**About the role**
- Do you have an inquisitive mind and are you interested by human behaviour?
- Do you have excellent communication skills and are you passionate about word of
mouth and digital marketing?
- Do you have excellent writing skills?
- Are you highly organised and can manage your time efficiently?
- Can you manage multiple tasks and be a great team player at the same time?
Community management in the context of our agency involves facilitating ongoing and
purposeful two-way interactions with respondents via their mobile phones for the purpose of
market research.
The role involves managing multiple mobile based market research
communities through-out Africa. The job will also include coordinating with our other Insights
and Community Engagement Consultants in our offices across the globe.
Mobile research community management entails rapid turnaround of research insights and
consistent engagement. The Mobile Research Community Manager must be reliable and
responsive, willing to take on tasks with 24 to 48 hours’ notice and to deliver outputs quickly
and to a high-quality standard.
This is an exciting opportunity to start working in the mobile market research space and join the
MDI team as we’re looking to recruit a Mobile Research Community Manager, as an entry into
our business. Training will be provided on the digital platforms, community management and
engagement tasks.
If this sounds like you, you’re in good company, we’d love to explore the idea of having you as
part of our team.
**Responsibilities**:
**Core responsibilities will be as follows**:
**Community management & engagement**
- Managing and Growing our Market Research Communities; working with recruitment agencies to recruit and on-board new community members (respondents),
- Working with researchers and operations to deploy survey and chat-based research.
- Engaging with consumers on the panel platform, monitoring level and quality of participation of panellists in tasks, with timely response to messages
- Maintain community member health, ensuring MDI has an active community.
- Creating, managing and updating relevant content to push out to the community to drive engagement, such as regular polls, status updates, community tasks, run competitions and prizes that support research projects
- Manage incentives/rewards for community members who fulfil task requirements
- Update daily project progress reports
- Identifying ways to streamline the community management process
- Helping to ensure surveys run on time & on budget whilst satisfying client expectations
- Suggest and devise creative ways to influence panellists to perform specific ongoing or ad hoc research tasks. Key elements of MDI’s research are making things fun and engaging for consumers
- Assist in developing strategies to develop and grow MDI’s mobile platform and communities
**Requirements**:
**What requirements this role will need**:
**You will have**:
- At least 2/3 years’ experience in similar role in a research agency
- Experience with customer support / technical (app) support
- Excellent excel skills and an affinity for working with technological platforms
- Excellent spoken and written English
- Would be an asset to be conversant on any additional languages
- Must be able to work independently and quickly
- Exceptional time management: you must be able to manage multiple tasks with short
deadlines without losing your cool
- The ability to work to tight deadlines
- Task-oriented project management skills
- Very organised with a systematic approach/ability to keep track of workflow
- Proactive problem-solver, but not afraid to ask for assistance.
- A willingness to learn, a proactive attitude and strong communication skills
- Creatively think of ways to optimise mobile data collection and drive response
- Excellent attention to detail
- Proficiency in Microsoft Office - particularly PowerPoint (excel is a MUST)
- Knowledge of Mailchimp/Hootsuite would be valued
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