Research and Analytics Lead at a Dynamic Business

2 weeks ago


Gauteng, South Africa MGiBA COMMUNICATION Full time

Purpose of the role
- Questionnaire's design o Sample Size & Management
- Data Collection (Web/CATI & Face-to-face)
- Significance Testing, T-test/Regression analysis/Reliability & Validity/Correspondence maps/Segmentation
- Research Models & Principles (Customer Experience, Brand, Segmentation, Journey Mapping, Voice of Customer, Strategic Measurement vs Realtime Measurements)
- Analysing and interpreting of qualitative and quantitative data to identify patterns and solutions
- Reporting of deliverables, contribute to insights gathering and in-depth insights & recommendations
- Reviewing of the research model and storyline development
- Industry knowledge and current and emerging trends to incorporate them into projects.
- Statistical Model (Structural Equation Modelling)
- Principles of weighting (Data)
- Understanding Customer Needs (Clear understanding of customer problems and appropriate solutions)
- Client Advisory (Dealing with client questions, issues, problems, expectations)
- Develop, maintain and oversee strategies for effective data management, analysis and reporting.
**Required Qualifications & Certification**
- Minimum Post-graduate degree in Research Psychology/Stats and Mathematics and or Researchrelated qualification.
- SAMRA Accredited Marketing Researcher (SAR) would be an added advantage.
- Minimum of ten (10) to twelve (12) years working experience in Market Research.
- Minimum of three (3) to five (5) years of management experience or leading a team required.
- Experience of working in a consulting environment; especially Marketing Research consulting and account management.
- Expertise and proven experience in full suite Marketing Research disciplines and methodologies (Qualitative and Quantitative) as well as related disciplines including but not limited to advanced statistics
- Senior client engagement and proven capability to deliver research reporting to senior teams at client level.
Desired Skills:

- Business acumen
- Results-driven
- Problem solving / Analysis
- Decision-making capabilities
- Negotiation skills
- Communication proficiency - excellent proposal and report writing
- Mentor and develop direct reports
- Performance management

**Job Types**: Full-time, Permanent



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