Paid Media and User and Acquisition Expert

2 weeks ago


Cape Town, South Africa Believe Resourcing Full time

Our Client is a digital marketing agency behind some of Africa’s most successful brands.

Digital marketing agencies have been here forever (20+ years), with little innovation. At the same time, online marketing has become increasingly complex and competitive, but few partners have a 360 vision of the key components that contribute to a business's success.

Bringing state-of-the-art performance marketing expertise, Our Client is on a mission to redefine what a trusted growth partner is. They operate along 4 main pillars:

- Performance Marketing: driving actual business results for our customers (such as online sales or leads) thanks to data-driven strategies articulated around data, media and creatives.
- Mobile Growth: acquiring new users and retaining them on mobile apps. This one is a big bet for us as the Mobile opportunity is huge in Africa, yet there’s almost no expertise in this field.
- Creative Studio: good creatives are paramount in any campaign performance. On digital, the codes are different; we design specific data-driven creatives for each marketing channel.
- Data & Dashboarding: we enable our customers to visually understand the results of their marketing campaigns and the behaviour of their audience to make sound business decisions.

**Role Description**:
They are looking for a Paid Media & User Acquisition manager to be responsible for a portfolio of multiple clients. You will drive our customer's success through data-driven campaign strategies delivering tangible business results. Your missions will encompass the following:

- Building and running advanced paid media strategies on Meta, Google Ads and programmatic channels (DV360 or independent programmatic partners)
- Driving incremental paid acquisition performance for your customers, by constantly iterating to improve campaigns performance and delivering custom recommendations to customers
- Developing an excellent understanding of the industry your customers are in and build a 360 view of the keys to success (interest in understanding their product, market trends and purchase behaviour in order to drive relevant recommendations for success)
- Collaborating with other team members to drive paid media campaigns success (Graphic Designer, Data Analyst)
- Driving customer relationship and project management: organisation of meetings, managing deadlines and client relations
- Produce relevant content and data-driven articles for our online & internal channels
- Participation in tech events and customer training to grow your skills and represent our Client.

This will be a collaborative role working closely with other team stakeholders (CEO, Data Analyst, Graphic Designer, Mobile Growth expert).

**Qualifications**:
**You have**:

- 3+ years of experience in paid media management (on the client side, agency or freelancing)
- Excellent interpersonal and relationship skills to maintain customer relationships
- Experience working with cross-functional teams to launch integrated marketing campaigns (ex: guiding a Graphic Designer on the kinds creatives needed for a successful campaign, driving a Data Analyst on the KPIs needed to get bidding working properly )
- An excellent understanding of performance-based marketing strategies across multiple channels
- Familiarity with new and traditional brand channels and media
- A good command of paid acquisition levers (at least Google Ads or Facebook Ads - certifications appreciated)
- You are comfortable with numbers and have strong analytical skills
- You have in-depth experience working with a branding/creative team to produce high-quality ad assets that capture an audience’s attention and are on par with the branding guidelines
- You are able to explain to a non-expert what a CVR or a CPA is
- You have a full English business proficiency

**Bonus**:

- Experience working in a start-up or in a dynamic environment
- Experience with Google Analytics 4, Google Ads conversion tracking setup
- Experience working with Google Marketing Platform (SA360, DV360, Campaign Manager )
- Experience working with mobile apps (driving qualified acquisition and retention campaigns)
- You are familiar with the concept of growth loops and have already applied it in your work

**Benefits**:

- A human adventure in an ambitious and growing company
- A dynamic team, always ready to help and pass on knowledge
- A pleasant, stimulating and challenging environment
- An attractive salary and an interesting variable
- Premium Healthcare coverage
- The possibility to work on side projects benefitting our Client.
- High flexibility in the organisation of your work, including remote work

**About the Client**:
They value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. They do not practice any discrimination based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

They are one of the f


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