Media Specialist

5 days ago

Johannesburg, South Africa Primedia Recruiter Full time

Key purpose of the role
Responsible for accurate data collection, processing, and analysis. Assists in developing solutions in sprawling data sets to convert insights into strategic opportunities for the organisation. Keeps abreast of local and international developments and innovations related to all media types to inform PMB’s current and future competitive strategies.
Key outputs/accountability

**Planning and reporting**:
**R+F projections and post-campaign reporting**: Input schedules and interpret reach and frequency results for radio and TV campaigns.
**Optimised planning**: Build optimised radio and TV media plans and write a rationale based on the planning approach.
**Sales packages**: Update as new surveys come out.
**Tracking and monitoring**: Regularly optimise plans to achieve set objectives for guaranteed audience and CPL plans.

**Insights**:
Use cross-tabulated research tools and reports from internal or external sources (RAMS, WizzAD, WARC, HootSuite, EGTA, Google, etc.) to extract insights and develop presentations based on client and station briefs.
Update monthly reports such as digital, station profile, station deep-dive reports, etc., with the necessary and respective data.

**Audience reporting**:
Provide and update monthly, quarterly, and annual reports and sales tools, including:
Station and show profiles
Duplication reports and station rebuttals
Digital audience reports
Competitive AdSpend reports, including Top 100

**Internal intelligence**: Top client AdSpend reports and sales target lists (radio and TV)

**Media sales strategy input**:
Assess various tactical solutions for the various segments.
Find macro approaches to meeting client needs and finding effective campaign opportunities.
Post-campaign efforts to further improve within the business.
Deliver efficient, succinct strategic insights to clients and creative solutions.
Understand the relationship between live and archive data. Educational qualifications
Media-related qualification Required knowledge and experience
Two to five years of work experience in an insights and/or research role
Understanding market research and data analysis
Knowledge of media measurement and analysis
Knowledge of business operations and procedures
Strong digital as well as traditional media experience

**Skills**:**Microsoft Suite**: Outlook, Word, PowerPoint, Excel
**Telmar Suite**: Surveytime (and the ability to cross-tab surveys within), RBP; knowledge of Transmit would be advantageous
**Nielsen planning tools**: Arianna Radio PCA, Wizzad
**Digital tools**: HootSuite, SimilarWeb, Google Trends, etc.
**Survey tools**: Survey Monkey
Attributes
Attention to detail
Deadline driven
Analytical
Self-managed
Proactive
Ability to work under pressure
Team player
Ability to be calm and diplomatic in crisis situations
Subscribes to PMB values

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