Paid Media Specialist

2 weeks ago


Johannesburg, Gauteng, South Africa Initiate international Full time

A leading lottery and betting website that is devoted to the world of online gaming has an exciting career opportunity for a
Paid Media Specialist to join their team in
Johannesburg.

If you have advanced experience in analytics and are a specialist in ads platforms, this
job could be perfect for you

Your key
job responsibilities as the
Paid Media Specialist in
Johannesburg will include:

  • Build high converting landing pages (come up with the idea content, images for the landing pages and work the team to build landing pages)
  • Oversee the all the account performances and work with the marketing team to implement the changes
  • Know the best strategies and tactics in maintaining good CTR, high ad position (top 3) and good conversion results
  • Conversion tracking and optimization; knows Google Tag Manager, Event tracking and Facebook advertising
  • Responsible for the execution, performance and reporting of the paid social campaigns for the company across multiple platforms
  • Providing ongoing actionable insights into campaign performance to relevant stakeholders
  • Overseeing and managing the overall budget for paid media
  • Building out media buys for various ad platforms and overseeing the daytoday execution of paid media
  • Be the paid social expert for the company on campaign performance and optimisation providing insights into the best strategies and tactics to achieve business objectives
  • Work with the data and the analytics team to provide dashboards and analytical insights to the client
Requirements for this
Paid Media Specialist job in
Johannesburg:

  • Must have extensive experience in a similar role
- iGaming experience will be highly advantageous

  • Must have advanced experience in analytics and advanced tracking
  • Must be able to set up and manage paid campaigns across different platforms
  • Specialist in ads platforms: Google Ads, Facebook Ads, Display Advertising, Remarketing Advertising, Video advertising, Google Dynamic Search Ads, Google Remarketing List Ads, Bing Ads
  • Organised and able to work in a fast paced environment
  • Must have general SEO knowledge
If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our
job section.
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