Paid Social Media Specialist

2 weeks ago

Johannesburg, South Africa CBR Marketing Solutions Full time

A paid SM specialist is responsible for managing the optimization and reporting of paid search campaigns, ensuring exceptional results for performance-minded clients. The successful applicant would be required to manage the budgets, campaigns and organic/paid efforts of clients who are utilising one of the department’s services which can include but is not limited to:
Social media paid advertising
Daily campaign budget management
Creation and optimisation of advertising
Paid media reporting
Key objectives of the role, will include but are not limited to:
Social media advertising
The social media paid specialist is required to have an in-depth understanding of all elements involved in Social Media advertising such as, but not limited to Social media tracking parameters (Pixel’s & Audience Tags) budget planning, advertising objective planning, bidding strategies, conversions and audience building. He/she will need to provide recommendations and execute strategies for account performance opportunities, campaign structuring, targeting, locations, CPA, CPC, ad formats, bid strategies, and other facets of social media advertising in accordance with client goals. This applies to, but is not limited to the following Social Media advertising platforms:
Facebook business manager
LinkedIn campaign manager
Twitter advertising interface
Instagram
Research and strategy
The Social Media Paid Specialist is also involved in the formulation of the paid media strategy for clients that make up part of their client allocation.
Industry knowledge
The Social Media Paid Specialist is expected to keep abreast of the latest trends in the industry, constantly conducting research or monitoring changes in the Social Media Advertising community.

**Minimum requirements and not negotiable**:
2 -3 years exp. in a similar role, preferably within a digital agency, MUST have relevant google certifications.
In-depth understanding and use of FB Business Manager (LinkedIn, Twitter, and Insta would be an advantage)
Proven track record and evidence support successfully running campaigns and budgets.
Knowledgeable and experience in Social media tracking parameters (Pixel’s and Audience Tags), budget planning, advertising objective planning, bidding strategies, conversions, and audience building

**Closing date**: 30/06/2023

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