Sales and Marketing Manager
5 months ago
Are you a dynamic and results-oriented professional with a proven track record in Sales and Marketing within hotels
and specifically catering to corporate blue-chip clients ?
If so, voco, The Bank managed by Valor Hospitality Partners, is looking for someone just like you to join our team as a Sales and Marketing Manager.
**About Us**:
voco, The Bank, is not just a hotel; it's an experience crafted with care and delivered with passion. Managed by Valor Hospitality Partners, we are dedicated to providing exceptional service and creating memorable moments for our guests.
**Job Purpose**:
As the Sales and Marketing Manager, you will be the primary liaison between Operations and 3rd Party Distributors, responsible for positioning our business and services in the marketplace to maximize occupancy rates. Your role involves close collaboration with department teams to coordinate efforts in Sales, Reservations, and Operations. Additionally, you will ensure timely deliveries of updated information to 3rd Party Distributors, Consortia, OTA’s, and PCA’s.
**Key Performance Indicators**:
**Customer-Related**:
Sales Call reports
Successful Complaint Resolution ratio
Repeat guest ratio.
**People-Related**:
Coaching property employees on selling, up-sell, and cross-sell techniques
**Process-Related**:
Completeness of call sheets and supplier contact information.
Accuracy and completeness of Supplier Contracts
Adherence to Rate and Offering information distribution deadlines.
**Finance-Related**:
Occupancy Percentage
Average Daily Rate
Cost of Distribution
Booking status: Tentative to Confirmed ratio.
**Job Requirements (Essential Level)**:
- Ability to anticipate future circumstances, conditions, and requests.
- Ability to think strategically and tactically.
- Ability to comprehend and develop and communicate abstract concepts.
- Ability to correctly communicate detailed information and instruction to others.
- Operates comfortably in an environment of high levels of ambiguity.
- Ability to recognize market and revenue concerns.
- Ability to react quickly and negotiate shrewdly.
- Degree or equivalent in Hospitality Management/Financial Management.
- Extensive background in Sales and Marketing.
- Ability to communicate effectively in English.
**Job Requirements (Essential)**
- **_More than 5 years of experience in Sales operations in a luxury 5-Star hotel._**:
- **_OPERA experience essential._**:
- High levels of abstract reasoning.
- Proficiency in digital communication tools.
- Proficient in the interpretation of Guest Feedback metrics.
- Proficient in property-specific reservations and revenue software.
- Proficient in the management of various booking channels.
Duties and Responsibilities:
- Effectively manages processes and systems that enable Sales to be generated and guests to be comfortably accommodated to the highest standards of the hotel
- Effectively utilises property management software and tools to monitor the preferences of Hotel Guests and works to produce appropriate Sales and Promotional strategies
- Ensures that all enquiries are responded to, that accurate quotations are generated and sent to clients within the specified time frame
- Assists the Sales Executive and Reservations Manager to ensure that all 3rd Party distributors are correctly contracted with the correct commission structures
- With the Sales Executive and Reservations Manager, ensures that all Revenue Reports, Daily Pick-Up reports, Sales Activity, Strategy Adjustment reports are accurately produced with the specific time frame
- Takes responsibility for the performance of the Sales and Marketing functions of the hotel
- Attends trade shows and Sales events to Showcase the Group to the Market
- With the Director of Sales and Marketing, defines and sets in place the marketing campaigns for the hotel
- Ensure world-class service is delivered to the Guest, by collaborating with the 3rd Party Distributors on all matters impacting Bookings and the Guest Service provision
- Together with the relevant teams and specialists, ensures that policies, processes and standards directly affecting the Guests do reflect their safety, security concerns and preferences
- Takes charge of implementing, and maintaining of processes and systems that ensure the delivery of highly personalised service by the Sales team
- Assists with the implementation and monitoring of processes and systems that ensure the highest levels of confidentiality and security of information
- Together with the Human Resources specialists, supports the selection of appropriately competent employees
- Ensures that all relevant department employees receive comprehensive training and coaching on Selling and Up/Cross-Selling skills
- Together with the Management team implements practices and activities to support the continuous development of Sales Department employees
- Completes feedback and performance appraisals for Direct Reports in time and according to the req
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