Head of Marketing

2 months ago

Rosebank, South Africa SPARK Schools Full time

**About SPARK Schools**:
SPARK Schools is a social impact disruptor and is leading change in the education space through its network of affordable private schools. The SPARK Schools network provides transformational education innovation through Africa’s first blended learning model, which elevates student achievement and provides the tools teachers need to serve their students effectively.

The blended learning model, which combines classroom teaching and online instruction, allows teachers to anticipate student needs and equips schools to provide personalized education at an affordable cost. SPARK Schools is pioneering this transformative education model to ensure the accessibility of university and careers for all.

SPARK Schools has a culture of collaboration, because getting South Africa to lead global education takes a team effort. We are innovators who strive for excellence through persistence and a sense of urgency to achieve SPARK Schools’ vision, mission and social transformational objectives. Our work environment is vibrant/cheerful, fast-paced/dynamic, engaging/stimulating, tech-enabled and data driven.

SPARK Schools is a high growth, mission and values-driven, entrepreneurial organisation, operating 21 primary schools and 5 high schools and serving over 18,000 families in 2025. We are looking for dynamic people to join our team.

**Reports To**:South Africa Managing Director (SA MD)

**Purpose of Role**:
The Head of Marketing role is responsible for driving revenue generation and enhancing SPARK Schools' brand presence by overseeing all marketing, communications, and digital lead generation strategies. Whilst this role focuses heavily on digital marketing to ensure effective customer acquisition and long-term growth, the incumbent will require a broad understanding of marketing with the ability to independently create the appropriate strategy in line with the business aspirations. The goal is to maintain full school enrollment and build a strong, credible reputation within SPARK's surrounding communities through innovative and data-driven marketing campaigns.

**Requirements**:
**Responsibilities**:
**Marketing Strategy & Objectives**:

- Define and execute marketing strategies to support SPARK Schools' growth objectives, with a significant focus on digital platforms.
- Set annual marketing goals that align with business objectives, ensuring digital marketing is central to both customer acquisition and retention.

**Digital-First Go-to-Market Strategies**:

- Collaborate with creative and media agencies to develop omnichannel marketing strategies that drive digital lead generation and customer acquisition.

**ATL and BTL Campaigns**:

- Develop and execute Above-the-Line (ATL) and Below-the-Line (BTL) strategies that integrate traditional and digital marketing approaches.
- Continuously analyze and optimize campaign performance, ensuring high ROI from digital channels and strategic use of data analytics.

**Customer Journey Management**:

- Full ownership of the end-to-end customer journey across awareness, exploration, and consideration stages, with a focus on digital touchpoints.

**Digital Performance & Analytics**:

- Oversee the creation and maintenance of dashboards to track key digital marketing metrics and KPIs (e.g., conversion rates, cost per lead, and traffic sources).
- Leverage marketing analytics to make real-time decisions and optimize digital strategies.

**Team Leadership & Development**:

- Build, mentor, and lead a high-performing marketing team, with specialized roles in digital marketing, data analytics, and content creation.
- Align the team’s growth with SPARK’s expanding footprint, ensuring continuous learning in digital tools and strategies.

**Market Trends & Competitor Analysis**:

- Stay on top of the latest digital marketing trends, competitor strategies, and consumer behaviors to ensure SPARK remains competitive.

**Budgeting & Resource Allocation**:

- Manage and allocate the marketing budget with a focus on optimizing spend on digital channels.
- Ensure efficient tracking of digital campaign performance to make data-informed financial decisions.

**Cross-functional Collaboration**:

- Build strong relationships with internal departments, including Product, Sales, and IT, to ensure alignment of marketing initiatives, particularly in digital lead generation and website optimization.

**Reporting & Communication**:

- Provide regular reports on marketing performance, with an emphasis on digital results (e.g., online engagement, lead generation, digital ROI).
- Communicate effectively with senior leadership on key marketing strategies, wins, and opportunities, focusing on the impact of digital marketing.

**Qualifications and Criteria**:

- A bachelor's degree, or equivalent qualification in Business Administration, Marketing, Advertising, Commerce or related field
- Post-graduate/Master's Degree advantageous

**Competencies**:

- 10+ years of experience buil

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