Senior Marketing Account Manager

3 weeks ago

Cape Town, South Africa ATYPICAL Full time

We are looking for an energetic, creative thinker who is passionate about what they do and isn’t afraid to share their ideas. You’ll have the ability to make a real contribution to our clients marketing strategy - if you’re hungry and not afraid of a little hard work.
Key tasks
Client relationship management
Act as the primary point of contact for client
Act in an advisory role to client
Build and maintain strong, long-lasting client relationships
Proven track record of managing and growing key client accounts in a digital marketing agency
Conduct regular client meetings, including weekly status and Sales calls
Handle tough conversations tactfully
Timeously flag areas of concern or client dissatisfaction
Strategic account leadership
Deep knowledge of the clients’ business objectives,
Work alongside Head of Digital Strategy to develop tailored digital strategies and marketing plans to meet business objectives
Deep understanding of the client industry and competitor landscape
Ensure consistent planning, review, and alignment of all marketing activities against the strategy
Confidently push back to client and internal stakeholders when activities do not align with overall strategy
Team leadership and development
Act as a team leader and driving force of the client account
Daily management and review of junior team member activities
Actively participates in the mentorship and growth of junior team members
Foster a collaborative and supportive team environment
Reporting and insights
Work alongside Discoverability team to ensure accurate and insightful campaign reporting
Comfortable interrogating data and insights to ensure maximum value is delivered to client
HubSpot lead and pipeline reporting
Present campaign reporting and confidently answer client questions when needed
Operational excellence
Manage projects and campaigns from inception to completion, including development of project plans
Urgency towards timelines and effectively manage timelines
Always be on top of account organization and actively aware of the status of all projects
Prioritise work based on urgency and importance, and consider impact on departmental workflows
Ensure adherence to internal processes to drive efficiency and effectiveness
Ensure the right resources are booked for a job
Provide clear and detailed briefs including all deliverables, timelines, and budgets
Scope and financial management
Strong financial acumen with experience budgeting and forecasting
Retainer management and reporting
Flag and resolve over
- or under-utilisation of retainer and incorrect time logging
Make recommendations to improve scope misalignment
Knowledge and skill development
Stay current with commercial real estate industry trends and emerging digital marketing trends and technologies
Clear understanding of ATYPICAL verticals and solutions to effectively deliver services to client and identify opportunities to upsell.
Proactively drive self-development
Minimum requirements
Bachelor’s degree or equivalent in Marketing, Communications, or a related field
5 - 7 years experience in Account Management within a digital advertising agency or marketing communications environment
Impeccable command of the English Language (written and verbal)
Recent and involved experience in developing, rolling out, and reporting on digital campaigns across Google, LinkedIn, Meta, X, and third-party suppliers
Intermediate - Advanced experience with Google Analytics
Experience with HubSpot (or similar CRM), CMS., and relevant social media platforms
Proficiency in project management tools and software
High level of PC literacy
Own transport
Personal traits
Positive, friendly, caring, and approachable
Respectful but forthright
Proactive and results-driven
Strategic thinker with a client-centric approach
Analytical and creative problem-solver
Highly organised, deadline-driven, and detail-oriented
Excellent interpersonal skills with ability to build relationships with clients and internal teams
Comfortable working alone and in a team
Confident, professional, and presentable (able to carry our corporate image)
Ability to thrive in a fast-paced, dynamic environment
Accountable and transparent
Comfortable with ambiguity
Creative and excited to implement new ideas and take risks

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