Snr Manager: Property Marketing
3 weeks ago
**Core Description**:
Responsible for managing development and the execution of a wide range of information materials for external and internal audiences in real estate space. Establish and maintain corporate identity, design standards and policies. Manage staff of professionals plus freelance designers and consultants. Work with other units on marketing and advertising projects and programmes. Oversee and execute the out-of-home (OOH) strategy
which entails developing and rolling out of the next generation outdoor advertising media products as an alternative revenue stream given the significant infrastructure portfolio.
**Competencies**:**
FUNCTIONAL KNOWLEDGE**
Corporate Real Estate product offerings; Non-GLA exposure and management; Market research practices and techniques; Principles, practices and techniques of marketing strategies; Budget and cost analysis experience/ Financial management; Social media platforms; Project management; Outdoor media advertising; Running large scope projects with cross-functional departments and teams in public and private spaces; Customer analytics and dynamics (behaviours/ needs); Customer segmentation; Management; Segmentation; Competitor propositions
**FUNCTIONAL SKILLS**
Strategic thinker, Analysing data; Proficient computer skills; Interpersonal skills; Business Plan Formulation; Marketing Techniques; Conflict Management; Negotiation Techniques; Communication (verbal/ written); Presentation techniques; Conceptual Ability; Creative; Team leadership; Relationship management
**FUNCTIONAL ATTITUDES**
Decisive; Accurate; Initiative; Proactive; Customer Focused; Assertive; Integrity; Independent; Adaptability; Integrity; People Orientated; Professional; Results driven; Personal values to align with Telkom Values
**Responsibilities**:
- Conduct market research to identify focus areas and draw meaningful conclusions from data
- Develop real estate marketing and advertising strategy
- Manage the Outdoor media advertising programme of Gyro
- Work with cross-functional teams on marketing and advertising strategies that deliver solutions to the business
- Develop and manage vendor relationships.
- Develop and execute digital content, retention, and attraction strategies
- Create advertising plans and content to impact target demographics
- Design and prepare advertisements for target markets
- Test concepts and review results with internal/external service providers
- Test advertising ideas repeatedly and often to measure effectiveness
- Negotiate advertising contracts and rates with agencies / service providers
- Management of non-GLA environments
- Establish and maintain Stakeholder relationships in both public and private sectors
- Leverage tech capabilities within Telkom Group-exploit the IOT ecosystem
- Identify gaps and opportunities in underserved markets and address
- Focus on undersupplied outdoor media formats (large format, iconic, towers and digital) for impact
- Form strategic relationships with existing media owners for coverage
- Carve out own niche using the group#s capabilities and strengths
**Finance Management**:
- Maintain the advertising budget, and make sure each campaign is a success
- Ensure that advertising campaign budgets are delivered in a cost-efficient mannerLeverage marketing budgets of Telkom Group and commercial partners in addition to external revenue
**Required Certification**:
None
**Qualifications**:
3-year degree/ diploma in Marketing, advertising, communications or related fields (NQF level 6). Possession of post-graduate qualification/s in Marketing & Advertising will be an advantage.
**Experience**:
7 years experience in various forms of marketing and communications, at least 2 of which should be in management position
**Special Requirements**:
Driver's license
Ability to work extended hours
Knowledge of retail and commercial property marketing management
Property development marketing (advantageous)
**Comments**:
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