Marketing Manager Accessible Ciders

3 weeks ago


Stellenbosch Western Cape, South Africa Heineken Full time

**We Go Places How about you?**

Job Grade: 25
Location: Stellenbosch
Function: Commerce
Sub Function: Commerce - Marketing - Brand Management
Type of Contract: Permanent
Reference Number: 96985
Closing Date: 27/11/2023
- Strategy
- Leading the creation of consumer-driven brand / marketing strategies in line with business strategy
- Consumer and market insights, contribute to portfolio processes and brand architecture
- Competitive strategy review to define implications and learning
- Drive brand price point index, packaging, product, brand positioning, brand communications, sponsorships, consumer promotions and resources requirement to support overall brand marketing strategy
- Ensuring through the use of best practice and commercial acumen, profitable and sustainable growth of the brand. Delivering against commercial targets derived from the business goals
- Sparring and supporting other functional managers in strategy development
- Long-term strategy and operation policies in sales and trade marketing
- Planning
- Leading the yearly development process of the plans for the assigned brands
- Target setting, ATL/ BTL budget development, 360 degree communication plan, brand activities calendar, activation plans
- Championing the communication and alignment processes with key stakeholders to take strategies to action plan
- Agency briefing and management, internal approval from marketing manager, alignment with key stakeholders at the operating environment
- Execution
- Ensure excellent execution of the brand plans
- Directing and coaching the brand manager / trainee
- Delivering brand activation programs as planned
- Setting KPIs for brand managers and brand programs
- Keeping ATL / BTL spending for within budget and administration parameters
- Progress innovation/renovation projects through internal and global gate system
- Directing and managing agency partnerships to deliver brand strategies
- Briefing, managing and evaluating agency partnerships to deliver brand strategies
- Challenging and supporting cross functions in execution of activation plans
- Lead Channel promotions and customer management programs
- Iconic brand identity execution through implementation of key brand assets on both ATL/BTL elements and ensuring VI is brought to life through visibility elements/initiatives across all channels
- Monitoring / reporting
- Using measurement to drive brand performance
- Track, evaluate and use qualitative and quantitative research to define opportunities and issues for the portfolio and individual brands
- Regularly review with other functions on key performance indicators for learning and improvement opportunities
- Tracking, analyzing and using financial information to maximize return on brand investment
- Using P&L, ABC costing, GP net by brands and by SKUs to review and drive brand strategies
- Coaching and challenging team to evaluate ROI of key brand programs
- Getting insights from market, media and consumers trends
- People
- Leading the brand team and managing people development
- People coaching, performance management, personal development, career development and professional coaching
- A relevant and recognized Honours or post-graduate qualification in Commercial/Marketing
- Minimum 7 years’ relevant marketing experience, ideally across a range of categories/FMCG’s Thorough understanding of the FMCG value chain.
- Superior leadership skills - including team leadership, thought leadership, problem solving, collaboration.
- Mastery in cross functional management and project management skills & experience.
- Mastery of strategic thinking and planning skills.
- Mastery of developing and executing strategic plans and marketing plans.
- Superior commercial acumen.
- Superior background/skills in analytics and data driven business planning.
- Superior background in consumer insight and consumer insight driven business planning.
- Demonstrated creativity and creative management, including strong demonstrated experience in leading creative work and agency partnerships

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.



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