Marketing Manager
3 weeks ago
**Requirements**:
- Extensive knowledge of marketing strategies, channels and branding
- Experience in marketing and marketing management
- Relevant tertiary or Bachelors Degree
- Experience in payments industry
- Superb leadership, communication and collaboration abilities
- Exceptional analytical and critical and problem solving skills
- Working regular office hours but getting results always take priority
Duties and Responsibility Span:
- Reporting to the National Sales Manager
- Develop marketing and pricing strategies and tactics to promote the company, business services, products and drive qualified traffic to the front door
- Deploy successful marketing campaigns and own the implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for the website that attracts and converts target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Analysing and keeping informed of marketing strategies and trends
- Organisational excellence in Marketing Operations
- Key Client relationships and project rollouts
- Implement marketing directives (incl. digital) to become a notable and established online player
- Create and manage social media posts and website upkeep by third parties
Manages:
- Marketing department's staff and contractors
- Specify software and ERP needs for supporting marketing to the development department (platforms & amp; apps)
- Marketing division within budget
- Track and report effectiveness of Marketing activities to Exco
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