BS & ES Product Marketing Specialist

6 days ago


Midrand, Gauteng, South Africa Execustaff Recruiting Services Full time
Job Summary
  • Responsible for the Marketing of the ID/IT and AE business units and all aspects of Marketing ATL, BTL, TTL, working in conjunction with supporting department in order to reach marketing objectives and goals
Key Duties

Campaign Management
  • Development and Implementation of New Product Introductions via strategic ATL and BTL initiatives including Television, Print, Online, Public Relations, Launch, Activations, Promotions, point of sale etc
  • BTL: Activities include compiling briefs, working with creative agencies as and when required, project managing the creative, layout and content of the below-the-line material, as well as liaising with the relevant people for approvals
  • Project Manage product launches in line with New Product Introductions
  • Brief and manage Media agencies to develop optimal media strategies for NPI
  • Brief and manage Creative agencies to develop local and/or adapt global creative for NPI
  • Manage PR agencies to develop key PR initiatives to ensure maximum exposure is received and PR activities enhance brand and product awareness
  • Post campaign analysis to ensure maximum ROI
Digital Marketing
  • Develop and manage all Digital Marketing activity together with the agency for the ID/IT and AE business units


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