Content Coordinator

7 months ago

Cape Town, South Africa Construct Education Full time

**Reporting Line: Web Content Team Lead**

**Hybrid work model**: Minimum two days a week in the office with option to work remotely for remaining three days

**Employment type: Permanent**

**Working hours: 09H00 to 17H00 / 10H00 to 18H30 (TBC)**

**Role summary**

**Key Responsibilities**

**Content Strategy**:

- Content Strategy & Optimisation: Collaborate with stakeholders and utilise research and data, to identify content themes and styles that resonate with students. Develop strategies to attract new students and support existing ones.
- SEO & Innovation: Analyse the search landscape and user trends to align content with SEO best practices. Write and optimise copy for search engines while generating innovative ideas to drive results.
- Content Performance & Improvement: Analyse content performance using data from sources such as Google Analytics to understand impact and inform future approaches.
- Competitor & Industry Analysis: Conduct competitor analysis and stay updated with industry trends to ensure your content remains relevant and competitive.

**Content Management**:

- Quality Control: Edit, proofread, and sign-off on high-quality content for all platforms.
- Link Building & Traffic Growth: Develop and implement link-building strategies to increase website traffic.
- Blog Management: Coordinate and update content for on-site blogs.
- Content Repurposing: Repurpose and optimise existing digital content for better reach and traffic.

**Key Relationships**

Internal
- Director - Marketing & Student Recruitment
- Student Recruitment Manager & Team
- Marketing Manager
- SEO & Web Specialists
- Multimedia Specialists
- Graphic Designers

External
- University Partner - Marketing and Recruitment Stakeholders
- Academics and Subject Matter Experts
- Prospective and current students

**What does success look like?**
- A significant increase in organic website visits indicates successful SEO strategies.
- Content ranks consistently high for targeted keywords.
- Improved quality and relevance of content should lead to a decrease in bounce rates.
- Content that is SEO-friendly, genuinely helpful, and accurate for students.
- Success in generating various content types (blog posts, FAQs, webinars, etc.) that cater to different segments of the target audience.
- Ensuring all strategies align with the latest search engine guidelines and best practices.
- Ensure all content complies with legal standards, including copyright laws and data protection regulations.
- Uplift in conversion rates from prospective students to enrolment
- Uplift in retention rates of current students

**Key Performance Indicators**
- Organic Search Traffic: Uplift in the number of visitors who access the website organically through search engines.
- Content Engagement: Uplift in user feedback, ratings, and reviews to ensure your content resonates with your target audience.
- Social Media Reach: Uplift in social sharing metrics, including shares, likes, and retweets

**Requirements**:
**Essential Skills, Experience and Qualifications**
- Proven experience in content marketing.
- Experience in utilisation of Gen AI tools to assist with content generation
- Understanding of CMS and website infrastructure.
- Basic knowledge of HTML, CSS, and JavaScript.
- Familiarity with social media platforms.
- Knowledge of graphic design software, such as Canva, Adobe Illustrator, Photoshop or InDesign.
- Deep understanding of SEO best practices, keyword research, and Google Analytics.
- Strong written and verbal communication skills.
- Experienced in stakeholder management with both internal colleagues and clients
- Highly analytical - always looking for more data, including performance metrics and behavioural and demographic data.

**Any of the following in addition, would be advantageous**
- Experience in content marketing for the Higher Ed sector.
- Experience using Salesforce CRM and Marketing Cloud
- Certifications from reputable sources like Adobe, Google or SEMrush.

**Benefits**

**These are some of the perks you can expect when you join the team**:

- Work flexibility
- Generous annual leave policy
- Paid maternity, parental, and study leave benefits in line with policy
- Learning and development opportunities within a global team
- Fun events organized by the Construct Social Committee

**ABOUT CONSTRUCT EDUCATION**

Construct Education is a strategic digital learning solutions company specializing in the design of innovative, impactful, and bespoke digital learning experiences. As a wholly-owned subsidiary of OES, a global leader in education solutions, we continue to push the boundaries of online education.

Construct Education is a fee-for-service partner to institutions, and organizations worldwide, creating digital learning experiences that empower both learners and educators. We are committed to redefining online education in a way that prepares learners for real-world challenges and helps them succeed in their careers.

We are on a

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