Campaign Lead

2 days ago

Johannesburg, South Africa Mayfly Agri (Pty) Ltd Full time

**Minimum requirements for the role**:

- Must have a BSc Degree in Agriculture as well as an AVCASA
- At least 8 Years experience in crop protection industry in marketing and business development positions will be required
- Must have extensive knowledge of business/market intelligence and marketing tools.
- Broad knowledge of agrochemical & agricultural input business with good industry credibility and value chain expertise are important
- Good knowledge of the market and regulatory processes will be required
- Financial acumen with ability to negotiate product access, pricing and distribution licenses are essential
- Must have good knowledge of row crops growing and cultivation practices (Maize, Soybean, Dry beans, Sunflower, Sugar cane, Wheat, Barley, Canola, Cereals)
- must be fluent in English with good communication skills verbal and writing, including good presentation design and presenting skills.
- Responsible for budget target delivery for the product range in conjunction with Commercial Head and regional Commercial Managers.
- Ensuring up to date knowledge of the markets and submarkets, building a market information data base.
- Contributing to market intelligence projects, including market and pricing surveys.
- Understanding all technical aspects and positioning of the different products in the spray programs.
- Contributing to Product / Market opportunity assessment & business case definition.
- Providing inputs in protocol determination for new product development.
- Responsible for range GAP analysis and guidance to R&D budget /acquisition strategy.
- Defining portfolio, crop spray program and product strategies, including the 5 Ps (Product, Place (distribution), Price, Promotion, People (interdepartmental collaboration).
- Responsible for new product introduction, new product launches and promotional programs.
- Driving the procurement process for product launches.
- Responsible of price positioning of the range i.e. provide value proposition & competition benchmark analysis for price decisions.
- Contributing to marketing assumptions for yearly budget for the range.
- Managing promotional and advertorials campaigns or functions of current products / portfolios.
- Determining and formulating go-to-market strategies and plans for products and programs to be launched.
- Interacting with Global portfolio heads/leads, regional Commercial and R&D teams with regards to crop solutions and new product development.
- Interacting with customer/distributor representatives (key agents, technical personnel and management) with regards to crop solutions and needs.
- Guiding and leading colleagues with regards to crop and product strategies.
- Interacting and making contributions on global forums.
- Contributing to business support initiatives to achieve budget target in GP (training meetings, launch meetings, marketing campaigns, technical & marketing support for sales team).
- Developing training programs and training the sales teams, distributors and agents for the positioning & the value proposition of the range.
- Contributing to key account approach development customer data base with key promotion initiatives.
- Implementing the Farmer Segmentation project farmer database & associated pull marketing actions.
- Responsible of key third party supplier management.
- Identifying market GAPs research solutions and collaborate with global colleagues regarding new product ideas, innovation, differentiation and budget alignment.
- Coordinating demonstration trials for business development and product launches.
- Making recommendations on continuous improvement of current labels and packaging.Identifying new uses for current products.
- Conducting field visits to accomplish buy-in from UPL internal teams and Distributors.
- Providing input into general marketing strategies as well as distribution stragtegies.
- Investigating claims.
- Representing the Sub-region on global forums.
- Driving, utilizing, updating and be in control of company systems like Smart sheet, Calyx, Open skies, UDAAN, Pathfinder and other as per company implementation.

**Salary package is highly negotiable depending on experience gained.

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