Brand Manager Oncology

3 months ago

Johannesburg, South Africa AstraZeneca Full time

Do you have expertise in, and passion for Brand Management and Oncology? Then AstraZeneca might be the one for you_

**ABOUT ASTRAZENECA**

AstraZeneca is a global, global, science-led, patient-focused Biopharmaceutical business that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca we are dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There is no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth, and development. Our strategic priorities reflect how we are working to deliver our strategy and achieve our Purpose. As a workforce, we are the catalyst for our values: we are entrepreneurial; we do the right thing; we play to win; we put patients first and we follow the science. As a company we appreciate and take great pride in each team member where every person is brought together through shared values, that underpins a shared purpose. There is no better place to feel inspired and energised. Answer unmet medical needs by pioneering the next wave of science, focusing on outcomes and crafting the patient ecosystem.

At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. Join the fastest-growing pharmaceutical in our markets, set up to fuel further growth. Be part of our shared ambition and pride: our strong heritage, our turnaround story, and early investment and commitment in international markets. There’s no better place to feel inspired and energized.

**ABOUT THE ONCOLOGY TEAM**

Our Oncology team is one of a kind. We have an unmatched winning mentality, with a determined drive to be number one. There’s a commitment to what we do that has to be seen to be believed. We know that we cannot fulfil our ambitions alone. We excel by interacting with other departments, markets and sectors to gain knowledge and truly understand emerging market models and mindsets.

But it’s not just about having the right knowledge, we have the right attitude to go with it. A growth mindset - always challenging ourselves to be the best, we learn from others as we make our way to the top of the ladder. Action-oriented, we willingly take on many roles and take smart risks to make quick decisions and achieve our aims faster.

**What You will do**

Design, implement and evaluate the marketing activities of assigned products within a given product line including distribution channel solutions (this will include digital, social media, inside sales). Assists in review of marketing programs and helps implement changes. Assists in analysis of market data to identify key segment drivers. Works in conjunction with promotional and direct-to-consumer teams

**Typical Accountabilities**
- Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.
- Launch excellence for new indications and new brands allocated to you.
- Designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions.
- Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
- Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
- Maximise the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
- Continuously seek to understand and embed customer and market insights into all brand activities by synthesising qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights) with quantitative feedback available through various data sources and reports.
- Works with analysts to analyse market data and identify key segment drivers, growth opportunities and business threats.
- Liaises with cross functional team members and external agencies to ensure full communication and success of marketing plans.
- Responsible for budget of assigned brand(s) and must have an outlook with corporate sustainability in mind.
- Be the product, competitor and market expert of assigned brand.
- If this sounds appealing, please read on to understand the experience and skills we’re looking for _

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