Marketing Manager

2 weeks ago

Johannesburg, South Africa Skyworth Digital Full time

**Job Purpose**

**About Us**: Skyworth Green Energy is passionate about ushering in a greener future by providing cutting-edge solutions in renewable energy. Our mission is to drive the transition towards clean, sustainable, and efficient energy sources that benefit both our clients and the planet

**Job Requirements**:
**Qualifications**
- Grade 12 (Matric) or equivalent.
- Bachelor's Degree in Business Administration, Marketing, Communications or a related field is required.

**Skills and Experience**
- A minimum of 6+ years of experience in Marketing and/or Advertising
- Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)
- Experience with digital marketing and social media marketing platforms, i.e. Facebook, Instagram, Twitter, YouTube, etc.
- Strong copywriting, editing, and proofreading skills
- Knowledge of Adobe Photoshop and PS is a plus

**Responsibilities**:

- **Market Research**: Support senior management by conducting market research, monitoring industry trends and customer behaviours. customer preferences, to help identify target customers
- **Strategy Development**: Coordinate and implement the marketing strategies and campaigns, including creating engaging content that will attract the right customers.
- **Lead Generation and Conversion**: Implement lead generation strategies to attract potential customers and nurture them through the sales funnel. Work closely with the sales team to ensure a seamless transition from lead generation to conversion.
- **Customer Engagement and Retention**: Contribute to social media and content calendars by managing the production of interesting and shareable content, such as articles, social media posts, videos, etc. Ensure that regular web content updates are performed and checking content for accuracy and consistency.
- **Generating Quality Blog Content** - Creating engaging and informative blog content is essential for attracting and retaining audience attention. Marketing Manager will have to research industry trends, keywords, and audience preferences to produce high-quality blog articles that resonate with target audiences, drive website traffic, and enhance brand authority.
- **Understanding Social Media Best Practices** - Possess in-depth knowledge of social media platforms, algorithms, and best practices to maximize audience engagement and reach. Develop social media strategies, create compelling content, and execute tactics such as hashtag optimization, influencer partnerships, and community management to build brand presence and foster meaningful interactions.
- **Data Analysis**:

- **Establishing Goals and Performance Indicators** - Collaborate with stakeholders to define clear objectives, goals, and performance indicators for organic marketing and digital marketing initiatives. Whether it's lead generation, website traffic, or revenue generation, setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals ensures alignment with overall business objectives and facilitates performance tracking and evaluation.
- **Executing Campaigns on Social Networks** - Leverage social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest to execute targeted marketing campaigns. Create engaging content, run paid advertising campaigns, and implement social media strategies to attract followers, drive engagement, and generate leads or sales.
- **Collaboration**:
**Behavioural Competencies
- required**
- Excellent verbal and written communication skills and interpersonal skills
- Ability to convey marketing messages to various stakeholders, including team members, clients, and customers.
- Ability to work independently and as part of a collaborative team.
- Ability to think critically and strategically, understanding market trends, consumer behaviour, and competitive landscape to develop effective marketing strategies.
- Ability to generate innovative ideas and solutions for marketing campaigns, content, and branding that capture audience attention and differentiate the brand.
- Ability to analyze data and metrics to measure the effectiveness of marketing campaigns, identify areas for improvement, and make data-driven decisions.
- Ability to understand the needs and preferences of the target audience and ensuring that marketing efforts are aligned with delivering value to customers.
- Ability to manage multiple projects simultaneously, setting priorities, allocating resources effectively, and meeting deadlines within budget constraints.

**Closing date: Friday 17 May 2024**

**Job Types**: Full-time, Permanent

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