Manager: Marketing

2 weeks ago

Johannesburg, South Africa eMedia Investments Full time

The Marketing Manager is responsible for developing, implementing and executing strategic marketing, digital marketing and communication plans for Y in order to retain and grow market share. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns.

**Marketing Strategy Development**

Together with the Senior Management team develop and implement an ATL & BTL marketing, digital marketing and communications strategy that drives listenership, positive brand sentiment and brand consumption.

Identify potential new markets and create a plan to enter those markets.

**Marketing Management**

Ensure that all marketing materials are produced to exacting standards.

Ensure throughout the planning and implementation process that all marketing objectives are consistently met, and all brand executions are in line with the Y brand identity and positioning.

Drive creative conceptualisation of marketing activities/campaigns with relevant stakeholders

Manage station marketing initiatives.

Design, build and maintain the Company’s social media presence through content creation.

Measure and report on how all digital marketing campaigns performed, and assessing these against goals (ROI and KPIs)

Identify trends and insights as well as optimising spend and performance based on the insights gained from all activities

Brainstorm innovating and out-of-the-box growth strategies.

Collaborate with internal teams in order to design, conceptualise and implement new ideas.

Use strong analytical abilities to evaluate end-to-end customer experiences across multiple channels as well as customer touch points

Conceptualise and implement trade engagement opportunities and guide the trade marketing co-ordinator accordingly.

Effective supplier management.

Evaluate emerging technologies as well as providing thought leadership and perspective for adoption where appropriate.

Manage internal and trade on-the-ground activations.

**Employee Management**

Manage, train and lead a team of digital content producers and young aspiring marketers to achieve all departmental goals and brand strategic objectives.

**Budget Management**

Manage all marketing activities within allocated budgets

Review current marketing campaigns for opportunities and developing solutions within budget allocation.

**Administration**

Draft Monthly reports on brand activities.

Budget reconciliations and tracking.

Establish and implement events and digital content calendars.

Manage supplier database

Ensure adherence to internal finance policies and procedures

**Qualifications**

Bachelor's Degree in Marketing Management

**Experience**

5 years in Marketing

3 years in a Supervisory role in Marketing within the Media Environment

Drivers Licences - Essential

**Language**

English - Advanced

**Technology Proficiency**

MS Office Suite - Advanced

**Technical / Job Specific Competencies**

Building Trust

Building Strategic Working Relationship

Decision Making

Accuracy/Attention to Detail

Adaptability

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