Marketing Manager

2 weeks ago


Johannesburg, South Africa Wits University Full time

Wits University seeks a dynamic individual to lead the marketing unit of one of the top universities on the continent, renowned for its academic and research excellence, commitment to social justice and the advancement of the public good. The incumbent will serve as the custodian of the 100-year Wits brand, and will be responsible for researching, developing and implementing effective marketing strategies that will maintain and favourably position Wits as a leading university on the continent. The incumbent will develop strategies to take the University’s brand to new heights, will align and support its overall goals and objectives and advancement priorities, and will ensure that Wits continues to attract the most talented students and staff.

**Key responsibilities include**:

- Developing and implementing effective marketing and advertising strategies to promote the University and its programmes, through digital and traditional marketing channels,
- Managing the Wits brand and ensuring consistency across marketing materials, within and beyond the University,
- Overseeing the development and upkeep of the University’s website, including content creation, design, and user experience,
- Conducting regular market research to determine the status of the brand and its reputation to identify new opportunities,
- Managing a team of marketing, branding and design professionals and ensure that they meet their targets and goals,
- Managing the central marketing budget, and ensuring good ROI, and that resources are allocated effectively to achieve marketing and branding objectives, and
- Managing the Wits Shop, including personnel, procurement, accounts and the sale of goods.

**Closing Date**: Friday, 30 June 2023

**REQUIREMENTS**:

- Relevant Marketing, Business or Management Degree (NQF level 8),
- Ten years working experience (or more) in a senior management level,
- Be able to multi-task and work in a dynamic, fast-paced environment,
- Display strong management, leadership and project management skills,
- Exhibit an excellent command of the English language and have outstanding writing and interpersonal skills,
- Capacity to manage large budgets in a complex environment,
- Understand website management, content creation, and user experience design, and
- Believe in the University’s purpose, vision and values.

**Advantageous**:

- Relevant Master’s degree (in marketing, business, or related areas),
- Experience in managing a shop or retail outlet,
- Digital marketing, and
- Experience in working in a complex environment or the higher education sector.


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