Digital Marketing Associate

4 weeks ago

Midrand, South Africa nepoworx Full time

The Digital Marketing Associate will assist in developing and implementing digital marketing and social media strategies to increase online presence and improve marketing as well as ales efforts. This role requires creativity, effective communication skills, and familiarity with various digital and social media platforms.

Key Responsibilities:

- Content Creation and Management:

- Assist in creating and curating engaging content across social media platforms, including copy writing, images, and videos.
- Maintain a content calendar and ensure timely publication of posts.
- Work with designers and copywriters to produce high-quality content.
- Social Media Strategy:

- Help develop and implement social media strategies to align with business goals.
- Stay up to date with the latest social media best practices, trends, and technologies.
- Suggest and implement new features to develop brand awareness.
- Community Engagement:

- Monitor social media channels and respond to user comments, messages, and inquiries promptly.
- Engage with followers, encourage community interactions, and foster positive relationships with users.
- Identify and engage with key influencers and brand advocates.
- Campaign Support:

- Assist in planning and executing social media campaigns.
- Track and report on campaign performance metrics and provide insights for optimization.
- Coordinate with marketing, sales, and product teams to ensure brand consistency and campaign alignment.
- Analytics and Reporting:

- Monitor social media metrics and provide regular reports on performance and engagement.
- Use social media analytics tools to measure the effectiveness of campaigns and content.
- Provide recommendations based on data analysis to improve social media strategies.
- Brand Monitoring:

- Monitor and report on social media trends and competitor activities.
- Identify opportunities for content creation and engagement based on current trends.
- Ensure brand consistency in messaging and tone across all social media platforms.
- Administrative Support:

- Maintain organized records of social media activities and campaigns.
- Assist with administrative tasks related to social media management, such as scheduling posts and organizing assets.
- Support the Social Media Manager with ad hoc tasks and projects.

Qualifications:

- Bachelor’s degree/Diploma in marketing, Communications, or a related field.
- Proven experience as a Social Media Associate, Social Media Coordinator, or similar role.
- Familiarity with major social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram, TikTok).
- Experience with social media management tools (e.g., Hootsuite, Buffer) is a plus.
- Basic knowledge of SEO and web traffic metrics.
- Excellent written and verbal communication skills.
- Strong organizational and multitasking abilities.
- Creativity and attention to detail.

Preferred Qualifications:

- Experience in (the energy industry) is a plus.
- Basic knowledge of graphic design and video editing tools.
- Certification in social media marketing or related fields.

Key Competencies:

- Digital Marketing
- Creativity
- Canva design/Adobe photoshop/illustrator
- Communication skills
- Organizational skills
- Analytical thinking
- Time management
- Team collaboration

**Job Type**: Temp to perm
Contract length: 12 months

Pay: R12 000,00 - R18 000,00 per month

Application Deadline: 2024/06/14
Expected Start Date: 2024/07/01

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