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Senior Marketing Manager

4 months ago

Johannesburg, South Africa Job Crystal Full time

-South Africa, Gauteng

***
- R45000 - R70000 Per Month

**Area**: South Africa, Gauteng

**Sector**: Sales
Posted: 11 January 2024

**Job Details**:
Location: Johannesburg, South Africa

**DUTIES & RESPONSIBILITIES, NOT LIMITED TO**:
Marketing Strategy Development and Management:

- Assist in developing, managing, and rolling out a comprehensive marketing strategy that aligns with management’s vision.
- This includes overseeing both digital and other marketing initiatives.

Digital Marketing and Lead Generation:

- Utilize digital marketing skills to generate leads.
- This involves creating, tracking, and monitoring various marketing campaigns, digital ads, communications, media, and content plans.

SEO and Keyword Management:

- Manage keyword research website SEO and provide reporting on these efforts to enhance online visibility and lead generation.

Digital Marketing Tools Proficiency:

- Manage the company’s digital marketing efforts using tools like HubSpot, Salesforce, G2, Google Ads, and LinkedIn, with a focus on analytics and creating leads for the sales team.

Brand Toolkit Development and Consistency:

- Create and maintain a well-defined brand toolkit, ensuring consistent use across the organization, including media and visual assets.

Marketing Data Flow Management:

- Implement and manage the flow of marketing data from tools like Salesforce and HubSpot to lead creation, ensuring effective data use.

Comprehensive Analytics and Reporting:

- Use marketing tools to provide detailed reports on all digital campaigns and initiatives, including website and SEO performance, to management on an ongoing basis.

Event Management:

- Manage and oversee marketing events and activities, such as conferences, trade shows, and webinars, from planning to execution.
- This includes developing brand materials.

Client Communication and Content Creation:

- This includes writing and editing articles, blogs, eBooks, infographics, and updating website content.

Conference Material Preparation:

- Collaborate closely with senior management and clients to prepare research, presentations, and speeches for conferences.

Business Development Support:

- Support the Business Development teams by providing tailored responses for prospects through the Request for Proposal (RFP) process.

Collaboration with External Design Teams:

- Liaise with external design teams to create brochures, sales collateral, and messaging that align with the company’s marketing strategy and positioning.

**REQUIREMENTS**
- Minimum 5 years in marketing roles
- Commerce Degree
- Direct experience with Hubspot (and Salesforce).
- Strong copywriting and editing background.
- Strong design skills and attention to detail.
- Experience in B2B SaaS company with direct digital marketing experience.
- Experience with SEO and paid media.
- Experience in developing, managing and implementing marketing strategies
- Experience a high-growth business environment
- Experience using Canva, Adobe InDesign, WordPress, etc.
- Experience with research using data analytics software