Senior Marketing Manager

6 months ago

Johannesburg, South Africa Job Crystal Full time

A digital bank with a strong entrepreneurial identity and a high-performance culture is looking for a Senior Marketing Manager to be responsible for the development and execution of content across various marketing platforms for the bank and leading marketing and communication campaigns in line with marketing and business strategies.

Location: Johannesburg, South Africa

**DUTIES AND RESPONSIBILITIES**
- Leading and mapping the content creation strategy
- Execution of the content creation strategy in line with marketing and business objectives
- Leading and collaborating with internal functional leads to deliver cut-through multi-channel marketing and communications campaigns in line with the organisation’s marketing and business strategies
- Managing multiple agencies and partners to conceptualize, develop and execute all creative in line with the brand’s positioning ensuring resonance with key target segments
- Analysing customer insights, consumer trends, market analysis, and marketing best practices to enhance and build successful strategies
- Liaise with the sales and service teams to ensure that marketing strategies are translated into clear executable sales strategies with the right tools to unlock customer acquisition and activity
- Deliver end -to-end marketing campaigns from time to time and give input into business plans
- Ensuring all marketing, content and media campaigns stay within budget
- Reporting on campaign KPI’s and overall return on investment whilst balancing broader business objectives

**REQUIREMENTS**
- Relevant Tertiary Qualification in marketing, media or communications
- 8 - 10 experience in marketing and media in the banking, service or similar industries
- Experience in successfully creating and managing content and media strategies
- Experience in integrated marketing communications across owned, earned, shared and paid media
- Understanding of multicultural consumer trends, insights, passion points and media content consumption behaviours.
- Knowledge of consumer trends and the ability to identify implications for business to capture new consumer opportunities
- Experience leading and partnering with agencies and cross-functional teams
- Excellent written and interpersonal skills
- Project and budget management skills
- Ability to work in a fast-paced, entrepreneurial and agile environment
- Team-player and collaborative

**Salary**: Up to R85 000,00 per month

Ability to Commute:

- Johannesburg, Gauteng (required)

Ability to Relocate:

- Johannesburg, Gauteng: Relocate before starting work (required)

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