Marketing Manager: Digital, Data and CRM

2 weeks ago


Goodwood, South Africa Oxford University Press Full time

**Oxford University Press Southern Africa**

Oxford University Press advances knowledge and learning of all kinds, from a child reading their first words to a researcher expanding the frontiers of their field. Our work is constantly evolving, and the possibilities are endless. We strive to help more and more people around the world achieve their potential.

Oxford University Press is a department of the University of Oxford. It is our mission to further the University's objective of excellence in research, scholarship, and education by publishing worldwide.

**Marketing Manager: Digital, Data and CRM (Permanent position)**

**Oxford University Press is looking for a Digital Marketing Manager who will be responsible for supporting the business in achieving its strategic priorities and commercial goals in Southern and East Africa. The Digital Marketing Manager will lead the planning, execution and maintenance of digital marketing campaigns to ensure that the strategy delivers on revenue growth, lead generation and customer acquisition and retention.**

The Digital Marketing Manager reports to the Marketing Director. This post is based in OUPSA’s Goodwood office in Cape Town.

**Principal Accountabilities**:

- Map customer journeys and develop and implement marketing strategies for the digital product offering - across the customer lifecycle
- Implement an automated CRM marketing and lead nurturing program for all OUP products
- Ownership and onboarding of digital marketing platforms and tools - introduce new tech tools to optimise current processes and manage external tech stakeholders
- Governance of customer and product data, including customer segmentation
- As the Salesforce product owner, develop the CRM (Salesforce) onboarding strategy + develop dashboards and train license-holders
- Represent OUPSA in the wider OUP Education Marketing division and ensure collaboration and the implementation of best practices across international branches
- Optimise and improve the customer experience across digital channels including the OUPSA website
- Optimise and measure ROI across all digital channels
- Develop the digital marketing KPIs and reporting frameworks - developing and updating relevant dashboards
- Budget management

**Qualifications and Experience**
- Degree in marketing or equivalent
- Experience working on Salesforce + marketing automation platforms
- Knowledge of the SA education landscape
- Established digital marketing leader
- Experience working in global matrix operating environment

**Attributes**:

- Proactive with a creative approach to problem-solving
- People management skills
- Significant corporate communications experience, including the ability to create strategic plans and regular reporting of results
- Customer and product data governance
- Excellent communicator, with impeccable written and spoken English language
- Confident dealing with executive management + colleagues at a similar and junior level within the business
- Well-organized, self-motivated, and able to effectively prioritize and manage a broad and demanding workload, which requires the team to be reactive as well as proactive
- The ability to analyse and interpret data to inform evidence-based decisions and report back on findings
- Globally and educationally minded, with an understanding of local education landscape

**Closing date: 10 February 2023



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