Regional Marketing Manager

4 months ago

Cape Town, South Africa Brown-Forman Full time

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

Many Spirits, One Brown‑Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture - We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers - At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Meaningful Work From Day One

The Area Marketing Manager - Southern Africa leads marketing and brand building for Brown-Forman across all markets in Southern Africa. As head of marketing for the area, this person must be a dynamic, creative, collaborative &, inclusive leader who is excited by the opportunity to step change Brown-Forman brand growth. A courageous brand builder who thinks strategically while simultaneously managing flawless execution, fosters capability growth across the team and in partners, and translates insights into action will be successful and fulfilled by this role.

The role is responsible for managing the B-F Southern Africa Portfolio, consisting of:

- Jack Daniel’s Family of Brands (Jack Daniel’s Old No. 7, Jack Daniel’s Flavours, Jack Daniel’s Single Barrel, Gentleman Jack, and Jack Daniel’s RTDs*)
- Tequila portfolio
- Super premium american whisky & scotch portfolio

What You Can Expect
- Southern Africa Marketing Strategy:

- Setting/ evolving the long term brand strategy for the portfolio in Southern Africa
- Working collaboratively with their brand team to deliver investment plans to drive profitable portfolio growth, underpinned by:

- A deep understanding of consumer insights
- Category context, competitor brand performance & activity
- Measurement & evaluation, enabling acceleration or optimization of investment
- Being a champion of the Brown-Forman Brand Growth Framework, internally & externally (agencies & distributor)
- Ensuring alignment & compliance with Global brand strategies, partnerships & priorities
- Work with Marketing Director to support in building Africa Marketing strategy
- Southern Africa portfolio development:

- Be a thought leader for the B-F portfolio across Southern Africa, ensuring regular assessment & evaluation of existing portfolio and future portfolio evolution needs
- Working with Finance, lead the pricing strategy across portfolio, ensuring compliance with global guidance
- Work with Marketing Director to support in building an Africa portfolio strategy
- Brand planning:

- Support the brand planning process across the portfolio, working with brand managers, ensuring delivery of these plans in line with B-F planning cycle parameters
- Ensure process is collaborative & inclusive with internal cross-functions & distribution partner

Identify resources & tools necessary for brilliant execution across markets Ensure robust measurement & evaluation of marketing activities, leveraging/ requesting the tools necessary to support this
- Work collaboratively with Area Manager & distributor partner to ensure synergy between brand plans, country plans & commercial activities
- Measurement, Evaluation & Tracking
- Be a key proponent for a measurement & evaluation culture within B-F, consistently assessing all our marketing activities and, determining opportunities for improvement or acceleration
- Support in building a culture that is constantly aware of category, consumer & channel trends, ensuring our business is informed & empowered to make decisions in response to these.
- Upskill marketing team to be fully functional in assessing, diagnosing & reporting marketing & commercial data
- Champion competitor activity monitoring, with marketing team & RGBC, ensuring competitor activities are tracked & reported, equipping B-F SA to respond in an appropriate & timeously manner
- People management:

- Lead, coach, inspire &, develop the two Brand Managers
- Through strong collaboration with RGBC & B-F SA Area Manager, provide clear direction and objectives, managing execution & implementation priorities for the region
- Clear & inclusive communication - Be able to co

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