Trade Marketing Specialist
11 hours ago
**REQUIREMENTS**
- Degree in business administration or Marketing
- Minimum 5 years in sales, marketing, trade marketing, business development (FMCG)
- Solid knowledge in financial & administrative processes
- Travel across the region (25-30% of the time)
- Ideally experience in wine and spirits industry
- Some experience with luxury goods
- Rigor, accuracy and respect of deadlines
- Strong level of energy, enthusiasm, entrepreneurship and autonomy
- Curious, hard-working and hands-on
- Management and leadership skills
- Strong analytical & effective planning skills
- Result orientation and problem-solving capabilities
- Excellent communication and interpersonal skills, able to work within a team
- International exposure and multicultural background are a strong plus
**DUTIES**
- Provide input and market insight for the company
- Provide Commercial analysis and highlight implications - category, competitors, distribution, pricing etc & making of recommendations
- In liaison with Marketing Director, ensure regional and market focus on prestige range portfolio strategy; markets to achieves their target of Sales value.
- Analyse data from trade marketing reports, research, retail audit and customer sales and based on this information give input into channel specific trade marketing plan which meets the companys market, brand and promotion objectives, and reflects the needs and priorities of their particular trade channel.
- Create and implement strategy for building the best visibility and distribution in On & Off Trade channel
- Develop and implement Cycle / Quarterly Activation plan in line with strategic brand plans
- Develop an understanding of Route to market, shopper understanding, local cultures and trends to create programmes with local cultural relevance
- Lead and coordinate Trade marketing activities for Africa and Middle East markets across multichannel to maximize brand image, sales & profitability
- Develop Sales Activity Objectives for the Region
- Provide teams in the field with a structured set of tools and clear executional guidelines to implement 360 activations in line with Regional requirements
- Drive portfolio merchandising, visibility, POS and tailor-made projects to maximize brand image and innovation vs competitors
- Develop and manage network of suppliers and agencies to ensure best in class executions and maximize cost efficiencies
- Support markets with creative designs, coordinate production and implementation
- Act as a central touch point to coordinate and drive various business objectives between agencies, suppliers, regional & global stakeholders
- Ensure development, implementation and evaluation of trade promotions for National, Local Key & On Trade Customers
- Quarterly and biannual reporting of trade marketing KPIs
- Provide post evaluation analyse of results On & Off Trade activities
- Evaluate results and recommend proper promotion mechanics
- Generate promo-strategy plans with Brand managers for planning and budget purposes
- Drive increased focus on new brands across the Region
- Develop and implement e-retail tools in line with global
- Working with e-retail manager / commercial teams, conduct analysis of E-retail universe, digital landscape and identify new opportunities
**Salary**: R dependent on experience
Join us on
**SOCIAL MEDIA **or visit our
**WEBSITE **for more information. See links below.
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