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Brand Manager

5 months ago

Stellenbosch, South Africa Stellenbosch University Full time

Duties/Pligte
- We are seeking a highly skilled and dynamic brand manager who will be reporting to the Head of Marketing and Communications, with a keen focus on brand image and reputation to join our esteemed Business School. As the brand manager, the incumbent will play a pivotal role in shaping and enhancing the overall brand presence, ensuring alignment with the institution's values, mission, and goals. The incumbent s primary responsibility will be to strategically manage and promote the brand, fostering a positive reputation globally._

**Brand planning**:

- Developing, leading, and executing comprehensive annual brand plans that align with the strategy, ensuring consistent representation across all touchpoints;
- Collaborating with internal cross-functional teams to ensure that the process is inclusive;
- Integrating aligned internal activities into brand marketing and communication plans aligned with objectives.
- Brand identity:

- Providing guidance in implementing consistent and impactful storytelling, visuals, and messaging to ensure brand identity consistency;
- Providing best practice toolboxes for effective implementation of the Stellenbosch Business School brand identity;
- Ensuring consistent brand representation across all touchpoints, both online and offline, to create a unified and impactful brand identity.

**Stakeholder engagement**:

- Fostering strong relationships with internal, external stakeholders, including potential recruits, faculty, alumni, agency, and industry partners, to maintain a positive brand image;
- Collaborating with various departments to ensure consistent brand messaging and representation in all interactions.
- Content development and management:

- Overseeing the creation of compelling and relevant content that reflects the Business School's objectives and resonates with target audiences;
- Managing content dissemination across digital and traditional channels to maintain a cohesive and impactful brand presence;
- Writing clear, concise, and compelling copy for social media posts, and more.

**Agency management**:

- Providing support in deploying agency services when needed to deliver effective and efficient marketing services to increase performance and brand health metrics;
- Supporting the management of contracts and agency relationships, performance, pitching and agency selection where necessary, ensuring fair and constructive assessment of partners, thereby fostering the delivery of more effective marketing activities;
- Championing brilliant briefings (media, research, creative and bespoke projects) embodying a growth mindset, and are well written and inspiring;
- Fostering strong collaboration between the creative and media personnel.
- Ons is op soek na 'n hoogs bekwame en dinamiese handelsmerkbestuurder wat skerp ingestel is op handelsmerkbeelde en reputasie om by ons gerespekteerde Bestuurskool aan te sluit. Die posbekleër sal aan die Hoof van Bemarking en Kommunikasie rapporteer. As die Handelsmerkbestuurder sal die posbekleër 'n deurslaggewende rol speel in die vorming en verbetering van die algehele handelsmerkteenwoordigheid, om belyning met die instelling se waardes, missie en doelwitte te verseker. Die posbekleër se primêre verantwoordelikheid sal wees om die handelsmerk strategies te bestuur en te bevorder, om sodoende 'n positiewe reputasie wêreldwyd te bevorder._

**Handelsmerkbeplanning**:

- Ontwikkel, lei en voer omvattende jaarlikse handelsmerkplanne uit wat in lyn is met die strategie, wat konsekwente verteenwoordiging oor alle raakpunte verseker;
- Werk saam met interne kruisfunksionele spanne om te verseker dat die proses inklusief is;
- Integreer belynde interne aktiwiteite in handelsmerkbemarking en kommunikasieplanne wat in lyn met doelwitte is.

**Handelsmerkidentiteit**:

- Voorsien leiding in die implementering van konsekwente en impakvolle storievertelling, beeldmateriaal en boodskappe wat konsekwentheid van die handelsmerkidentiteit verseker;
- Verskaf beste praktyk-gereedskap vir effektiewe implementering van Stellenbosch Bestuurskool se handelsmerkidentiteit;
- Verseker konsekwente handelsmerkverteenwoordiging oor alle raakpunte, beide aanlyn en van lyn af, om 'n verenigde en impakvolle handelsmerkidentiteit te skep.

**Rolspelerbetrokkenheid**:

- Kweek sterk verhoudings met interne en eksterne rolspelers, met inbegrip van potensiële studente, doseerpersoneel, alumni, agentskappe en bedryfsvennote, om 'n positiewe handelsmerkbeeld te handhaaf;
- Werk saam met verskillende departemente om konsekwente handelsmerkboodskappe en -verteenwoordiging in alle interaksies te verseker.

**Inhoudontwikkeling en -bestuur**:

- Hou toesig oor die skep van boeiende en toepaslike inhoud wat die Bestuurskool se doelwitte weerspieël en aanklank vind by teikengehore;
- Bestuur die verspreiding van inhoud oor digitale en tradisionele kanale om 'n samehangende en impakvolle handelsmerkteenwoordigheid te handhaaf;
- Skryf duidelike, bondi