PPC Manager
4 days ago
**Who are we**:
We are Polymer is a start-up digital marketing agency with over £1billion if experience in search and social across retail, fashion, luxury and travel. We are Polymer was founded to bring all this experience, at an affordable price, to emerging brands and those looking to grow online revenue. In an industry that loves buzzwords, we believe in the importance of ordinary, decent competence. We build trust with our clients by being
transparent with them about what they can achieve through their marketing efforts. Our in-house technology, Polymetrics, helps us to bring together the best-in-class agency process, shopping feed optimisation and automated reporting to all our clients at scale. This frees up our team’s time to focus on the things that matter i.e. marketing strategy, testing and innovation. We are a small team working across around 20 clients on
Google, Bing and Amazon. Budgets for these clients range from around £2k-£60k per month across a range of verticals: retail, food & beverage, travel, media.
**What we are looking for**:
We are looking for a PPC account manager to join our growing team. This could either be someone in a senior exec position
looking to step up or someone looking for a change of scene. As a start-up, we want to work with people who are proactive and have an interest in learning as much as possible about digital. The role will be working across a range of small-medium size clients so you will need to be able to manage multiple stakeholders and deadlines. You will need to be confident in optimising campaigns across Google & Bing using automated bid strategies. You will also need to understand how to hit forecasted KPIs for your clients & be able to come up with a plan of action if targets are not being met. As we are a small business you will need to be hands on in all areas of the PPC account including campaign and ad creation, optimisation, reporting, forecasting and planning PPC strategy.
**Knowledge required**:
- Plan, build, run & optimise campaigns across Google Ads & Microsoft Ads.
- Analyse data and provide insights for client reporting using Google universal
analytics and GA4.
- Run campaigns across search, Pmax, shopping, display & video formats.
- Create media plans & spend forecasts
- Create roadmaps for clients.
- Plan & run tests within accounts.
- Proactively contribute to team meetings & knowledge sharing.
- Manage your own daily task list
- Attend client meetings & be the main point of contact for your clients with
support from the Head of Performance.
- Optimise shopping feeds
- Create queries using SQL for reporting & performance alerts.
Other tools/programs you can get involved with in this role
- Amazon ads
- Shopify
- Google Tag Manager
- Use Adverity & Google Big Query for reporting
**Internal: Operations, Tactics and Strategy**
- Drives decisions around campaign architecture and setup
- Proactively identifies optimization opportunities, tracks and analyzes results
- Seeks out new paid search product offerings, vets and implements as Manages
financial documentation, ensuring compliance
- Monitor and update pacing documents to planned campaign budgets while
maintaining performance goals
- Provides ongoing feedback and evaluation of campaign performance and
activity to internal teams
- Consistently keeps team informed on status of projects verbally and/or in
writing
- Collaborates with Paid Search Supervisor, Media and Platform Activation teams
to establish and evolve PPC strategy
- Supports in developing budget projections with PPC supervisor
- Attends client status and reporting meetings, actively listens and documents
appropriate action items
- Participates in client and creative agency communications: attends meetings,
produces high-quality client deliverables, fields questions as they relate to PPC
media campaign details including performance
- Grows partnerships with key vendors
- Trains PPC Associate(s) & manages Associate-level delegation, workflows and
timelines as needed
- Partners with Supervisor to coach Associate-level employees and responsible
for Associate’s career progression
- Seeks out leadership opportunities by problem solving and creating solutions
for the PPC team
**Client relationships**:
- Day to day point of contact for the assigned client and agency partners as it pertains to paid search campaign management
- Ability to translate and communicate campaign success to clients
- In-person interaction and presentations with assigned brand team members
- Manages client-facing deliverables and communications specs, program details
and deadlines
- Participates in client status calls and financial meetings with clients and provides
timely follow-ups
- Ability to clearly communicate both orally and in writing
**Qualifications**:
- Exhibits Integrity and Trust
- Exhibits Self Development
- Adherence to agency procedures (on-time and accurate, 360 feedback)
- Proficiency in computer skills used
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