E-commerce Product Specialist- E-commerce Marketing

7 months ago


Blackheath, South Africa BRIGHTS HARDWARE Full time

_**Department: eCommerce Marketing**_
- **Reporting to**_**: Marketing Executive Manager**
- **Purpose**:_ **The purpose of this job is to oversee, curate, and organise eCommerce product listings, create retail promotions, and optimise product placements to maximize online sales and enhance the BRIGHTS online shopping experience.**

**KEY RESPONSIBILITIES**:

- **Product Listing Management**
- Oversee and optimise eCommerce product listing process to develop accurate and compelling product descriptions, images, pricing, and specifications.
- Ensure efficient category management of all published products to boost sales conversions and enhance customer satisfaction.
- Coordinating with buyers/suppliers to ensure timely product listings, launches, attributes’ updates, highlight key products, promotions, and season offerings.
- Monitor and report on eCommerce product inventory levels.
- Participate in perpetual eCommerce stock takes.
- **Product Data Integrity**
- Maintain data integrity by regularly auditing product information, attributions, and categorizations to ensure consistency and accuracy.
- Identify and rectify discrepancies or errors in product listings, images, and other relevant data.
- Laise with procurement department and supplier network to improve product data accuracy.
- **Ecommerce Platform Optimisation**
- Contribute to the overall growth and success the BRIGHTS eCommerce platform.
- Monitor and analyse performance metrics including sales, traffic, conversion rates, and customer reviews.
- Implement strategies to optimize product listings for improved visibility, conversion, and overall performance.
- **Market & Competitive Analysis**
- Conduct market research to identify trends and customer preferences, analysing sales data to identify opportunities for product optimization, and implementing strategies to improve product visibility and conversion rates.
- Conduct regular competitive analysis to stay informed about market trends, pricing strategies, and product assortment.
- Identify opportunities for product differentiation and recommend actionable insights to maintain a competitive edge.
- **Product Merchandising**
- Collaborate with cross-functional teams such as marketing, digital marketing, customer support, retail sales, procurement, order fulfilment, IT, and operations to develop product content strategies that align with sales performance campaigns. collaborate with the digital marketer to develop content strategies that align with marketing campaigns.
- **Continuous Improvement**
- Staying up to date with industry best practices and emerging eCommerce trends, platform updates is crucial to excel in this role.
- Handle/Resolve queries and manage feedback from order fulfilment team.
- Ensure general housekeeping of work area.
- Proactively identify areas for process improvement and implement solutions to enhance operational efficiency and effectiveness.
- Perform any work-related task as delegated by superior.

**REQUIREMENTS**:

- Matric or Equivalent
- Higher Certificate, Diploma or Degree (in Digital Marketing, Marketing, Business Administration, Retail Management, or related field)
- 2-3 Years proven work experience in Retail or eCommerce product management role or related role.
- Usage and expertise knowledge of eCommerce platforms
- Content Management Software
- SEO principles & techniques
- Detail orientated and strong analytical skills with the ability to interpret data to make actionable recommendations.
- Good understanding of ecommerce platforms, technologies, and retail product data management practices.
- Ability to give excellent customer service and handle pressure.
- Excellent communication skills (verbal & written).
- Project Management Skills

We are committed to having staff that reflect the diversity of our nation we will conduct our recruitment and appointments in line with the Company’s equity targets and we are committed to improving our positions. The Company reserves the right to make changes to these terms and conditions at any time and for any reason.

**Job Types**: Full-time, Permanent

**Education**:

- High School (matric) (required)

**Experience**:

- Consumer Retail environment: 2 years (required)


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