Digital Marketing and CRM Manager
4 days ago
This is an exiting opportunity within a Marketing and Advertising School to join the team:
**Responsibilities**:
Develop and execute and implement and optimize digital strategies for the company
Manage and maintain the company’s website and associated microsite(s)
Campaign Analytics and Analysis
Manage and maintain the company’s social media platforms
Event Social Media Coverage & CRM Collection
Pre
- and post-event digital amplification and content creation
Offer insights and strategic input based on report insights
Stay appraised of and be comfortable implementing new digital trends
Negotiate contracts with service providers
Internal CRM Database Management
Manage event invitations, guest lists and RSVPs as well as report on delivery results
Work with in-house design agency and freelance consultants on various CRM and brand projects
Work within agreed budgets
Train users, coordinators or interns when required
Marketing degree or similar qualification
Digital Marketing postgraduate or short course(s)
Minimum 5 years’ experience in Digital Marketing (Agency or in-house)
Highly inclusive and professional stakeholder management skills
Proven ability to plan and manage budgets
Excellent team player, communication, and decision-making skills
Content Management System (CMS) knowledge & experience.
Salesforce advanced knowledge is advantageous
Improve leads performance (quality and quantity) to meet / exceed targets set for acquisition and conversion to enrollment and beyond
Manage leads performance through the funnel (Awareness to sale) in partnership with sales by identifying opportunities to optimize/improve conversion to sale
Drive eCommerce sales strategy and enhancements by implementing strategies that will increase growth of channel contribution to targets set
Develop execute Implement and optimize digital strategies
Develop CRM interaction management plan, track, manage and monitor performance and adjust where necessary
Constant curiosity and hunger for learning
Excellent written and verbal communication skills
A growth mindset and a “can-do” attitude.
**Salary**: R40,000.00 - R45,000.00 per month
Ability to commute/relocate:
- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)
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