Senior Shopper

2 weeks ago

Cape Town, South Africa Recruitment Matters Africa Full time

Our client is looking for a Senior Shopper & Category Manager that will provide strategic and short-term solutions to deliver Category growth, internally and externally.

**Responsibilities**:

- Lead shopper insight and category insights, leading key initiatives from project development, management to completionLeadership for Category Vision and Drivers that enables customer teams to persuade key retail partners of the category strategy

Create and deliver short and long term shopper insight initiatives, as prioritized by the companies management team, to support MPD planning & specific segment challenges to turn shoppers into buyers of our brands
Leadership of brand / account workshops to enable the Marketing, Shopper Marketing & Sales teams to develop and sell the annual seasonal plans to our key retail partners
Lead the key cross functional Shopper Marketing projects that continue to step change the companies influence with our retail partners
Coordination of both qualitative and quantitative consumer & shopper marketing research to lead new insights into the development of the category
Lead ongoing development of Category Vision, Drivers & Tactics, to engage our retail partners on the growth opportunities for the confectionery category
Develop channel insights in order to ensure Cat Vision for Wholesale channels
Through insight, lead and support customer marketing with new activation initiatives for company brands to increase their visibility in store
Lead for Shopper Marketing contribution to the annual brand planning process
Support marketing team with shopper marketing insight/strategies that support new brand initiatives for existing and new products
Ensure that the identified shopper strategies play a core role in the company, category and brand long term plans
Support customer marketing team with category insight to lead new activation in store, both on and off the fixture.

Develop strong agency partnerships with both new and existing agencies to utilise their strengths to support the companies Shopper Marketing.
- Planning and Review: Provide support to the internal Brand and Key Account teams by conducting regular business analyses (with the focus on key strategic drivers and opportunities), presentations and merchandising solutions

Proactive management of team priorities
Build and develop internal reporting databases and templates
Manage cross-functional targets
Identify key trade opportunities including maximizing in-trade opportunities (ranging, distribution, merchandising and visibility)
Oversee development of Category Selling stories

Delivering commentaries and sales analysis for monthly business review reports, pro-actively identifying business opportunities and issues
- Merchandising InputManage planograms & merchandising guidelines to support category shelving initiatives including the training thereof internally and externally

Responsible for updating space management product / image library & IRi data characteristics
- Team LeadershipLead, motivate, coach and develop a team of 2 by setting clear priorities aligned to objectives

Training members of the cross functional team on data systems (Retailer POS, IRi)
Build effective working relationships and processes with the Sales and Marketing teams with the aim of driving incremental category and brand growth
Lead cross functional ways of working ultimately ensuring alignment to and focus on business objectives

**Key Skills**:

- Proven Category Management Expertise
- Advanced MS Excel, IRi Temple & Space Planning Skills
- Understanding shopper/consumer/market insights and how these drive category growth in retailers
- Understanding of competitor and market dynamics
- Excellent numeracy, analytical and data interpretation skills,
- Understanding brand and key account strategies and interpreting these into customized category plans
- Implementing and evaluating category plans in-store
- Excellent interpersonal skills, able to build relationships and influence at all levels - internal and external
- Confident, assertive self-starter with a drive for results and highly motivated
- High level of initiative, able to drive projects independently
- Structured with organizational skills
- Ability to work under pressure and meet tight deadlines

**Qualifications**:

- BComm Degree or suitable tertiary qualification
- Previous experience in a customer-facing Category Management role, FMCG environment (minimum 5 years)
- Prerequisites include advanced skills & working knowledge of external market data software and space planning software
- Knowledge of and advanced skills in Microsoft Office (specifically Excel and PowerPoint)

**Job Types**: Full-time, Permanent

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