Direct Sales

4 months ago

Cape Town, South Africa Cape Town TV Full time

We are looking for an experienced, media-savvy individual to sell advertising and sponsorship opportunities on the TV channel to local, direct clients and potential sponsors. Applicants must have a proven track record in the area of media sales to qualify.
Key outcomes
Knowledge of own and client’s brands and products, as well as the broader media industry.
To enhance and maintain an in-depth knowledge of Cape Town TV’s brands and products represented, as well as how brands measure up against competitors.
To enhance and maintain knowledge of clients’ brands and products allowing for meaningful conversations and identification of their needs.
To keep up to date with the latest trends and developments in the media industry and update the sales team with discoveries.
To embrace social media and digital innovations and understand how they integrate with media and marketing activities.
Active selling and prospecting for new business
To proactively, consistently and on an ongoing basis source new clients for the channel and sponsorship opportunities for in-house shows / co-productions.
To evaluate sales prospects and qualify them for their suitability for television
To interpret a brief, develop a strategically relevant proposal for clients that has applicable innovative opportunities and present the proposals for review and approval.
To uphold the premium brand status of the channel and negotiate to “up sell” when an opportunity is identified.
To achieve sales targets set by the sales manager.
Service delivery and professionalism
To negotiate for flexibility taking into account both the clients’ wishes and the win-win outcome for the brands.
To resolve complaints and queries effectively and to do so as far as possible without referral to management and with minimum conflict.
To be readily available and promptly reply to calls/messages whether inside or outside of office hours from internal and external stakeholders.
To ensure that client campaigns are delivered as agreed by working inter-departmentally to achieve their outcomes and communicating timorously with clients on the process and outcome.
To perform admin in the AE back office in order to provide market intelligence, administrative records and information required internally by managers or peers, and externally for clients, to the end of achieving a successful campaign outcome and execution.
Educational qualifications
Matric
Sales skills, negotiation and presentation skills courses are added advantage
Skills and knowledge
Excellent administrative skills
Conceptualisation skills
Negotiation skills
Presentation skills
Excellent time management skills
Good interpersonal skills
Business writing skills
Communication skills
Listening skills
Problem solving skills
Knowledge and understanding of television/radio media would be an advantage
Experience required
3 -5 years media sales experience
Other requirements
Drivers licence + own vehicle
Personality attributes
Good attitude to colleagues, clients and the sales team
Adaptable
Driven
Innovative and proactive
Assertive
Attentive to detail
Resilient
Accountable
Punctual
Basic salary + great commission structure

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