Chief Marketing Officer Omnichannel

3 weeks ago

Johannesburg, South Africa L'Oreal Full time

**Chief Marketing Officer Omnichannel, L'Oréal Luxe**

**Location**: Woodmead

**Are you a visionary marketing leader with a passion for luxury beauty and a deep understanding of the omnichannel consumer journey?**

L’Oréal is searching for a strategic and innovative **Chief Marketing Officer Omnichannel** to join our dynamic Luxe Division. In this pivotal role, you will orchestrate seamless and captivating consumer experiences across all touchpoints, driving brand love, engagement, and ultimately, market leadership.

**Key Responsibilities**:

- ** Omnichannel Experience Architect**:

- Define and implement a 360° luxury consumer journey strategy across all online and offline touchpoints, ensuring a cohesive and elevated brand experience.
- Frame each touchpoint ( media, CRM, retail, online platforms, advocacy & influence) to optimize consumer engagement, maximize ROI, and drive conversion.
- Lead the development and execution of global marketing campaigns across various channels, ensuring consistent brand messaging while adapting to local nuances and consumer preferences.
- Adapt global and zone strategic frame for consumer online and offline engagement strategies to the local market, personalizing experiences for maximum impact.
- ** Data-Driven Performance & Measurement**:

- Establish a robust data framework with common KPIs to rigorously track and measure omnichannel marketing performance.
- Leverage data and analytics to gain deep consumer insights, understand campaign effectiveness, personalize marketing efforts, and continuously refine strategies for optimal results.
- ** Retail Excellence & Shoppercentricity**:

- Champion retail excellence by framing and guiding exceptional shopper experiences both online and offline.
- Partner closely with retail teams to ensure brand consistency, elevate the point of sale, and create memorable interactions that drive consumer lifetime value.
- ** Innovation & Digital Transformation**:

- Spearhead the adoption of innovative marketing technologies and digital platforms to reach target audiences effectively.
- Explore and experiment with emerging channels and trends, such as influencer marketing, social commerce, and immersive brand experiences (AR/VR).
- ** Brand Storytelling & Equity Building**:

- Craft compelling brand narratives that resonate with consumers on an emotional level, fostering strong brand affinity and loyalty.
- Cultivate an environment of creativity and innovation with marketing teams, driving the development of disruptive services, and campaigns.

**Qualifications**:

- Extensive experience (5+ years) in a senior marketing leadership role, ideally within the luxury beauty or a related industry.
- Business degree in marketing
- Deep understanding of the luxury consumer, omnichannel marketing strategies, and the evolving digital landscape.
- Demonstrated success in building and executing high-impact marketing campaigns across multiple channels.
- Strong analytical skills, comfortable with data-driven decision-making and performance measurement.
- Exceptional leadership, communication, and collaboration skills, with the ability to inspire teams and navigate a matrix organization.
- Passion for innovation and a finger on the pulse of emerging marketing trends.

**If you are a strategic and passionate marketing leader ready to shape the future of luxury beauty in the world of omnichannel, we encourage you to apply**

**Please note**: This position reports directly to the General Manager of the Luxe Division.

L’Oréal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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