Retail Direct to Consumer

3 days ago

Cape Town, South Africa Adidas Full time

Purpose & Overall Relevance for the Organisation

The Retail Activation specialist implements best in class brand and commercial campaign activations & marketing initiatives in the Direct to Consumer channel for which he/she is responsible for, paying special attention to the retail calendar, digital content management, instore consumer activations delivering a seamless consumer experience between Own Retail and Franchise.

Key Responsibilities
- Supports the briefing of agencies and follows up on the development, production, and installation of all campaigns in line with the local end to end process
- Supports the creation and delivery of campaign go-to-market presentations, summarizing the campaign objectives (RID, allocations, products, visual merchandising, physical and digital marketing tools) to be shared proactively to all key internal and external stakeholders
- Ensures qualitative execution together with visual merchandising team and organizes an installation debrief
- Supports the delivery of a full 360 post campaign report, integrating business KPI’s and a Keep Start Stop analysis to ensure evolution
- Continuously inputs / challenges the campaigns, process, status quo to elevate consumer experience
- Develops and manages instore consumer activations calendar
- Supports the DTC Activation Manager in the activation of all store openings, refits and upgrades
- Paying special attention to localization where needed
- Support the briefing and agency execution of brand campaign and generic digital content
- Ensures Google and mall data are up to date, with the right ID information and showcasing the latest campaigns
- Manage and grow membership acquisitions at retail
- Point of contact for all membership at retail topics
- Provides monthly reporting on membership acquisition at retail
- Ensure staffs are educated/informed about campaigns / marketing initiatives landing in store
- Regularly visits the stores to take insights from what the consumers see and experience, and formalizes action plans accordingly
- Supports the management and reporting of retail Marketing Working Budget (MWB)
- Is responsible for ad hoc projects within his/her channel or acts as a representative for the whole departments

Key Relationships
- Local Retail teams (RD, DM, FD, Store’s teams)
- Local Visual Merchandising planning and execution
- Local Concept to Consumer Teams
- Local Brand Activation Managers
- Local EIM and Sports Marketing Managers
- Local marketing agencies and vendors
- Market Omnichannel team

KPIs
- Retail KPIs (Net Sales, Traffic, Conversion, ASP, UPT)
- Brand and commercial campaign activation and execution on time and in full
- Digital content creation and management for all digital touchpoints at retail
- Membership acquisitions growth at retail
- Seamless consumer experience between Own Retail & Franchise
- Marketing working budget (MWB) management in line with the plan

Knowledge, Skills and Abilities
- A passion for Sports and adidas brand
- Project management skills
- Ability to manage priorities in a pressure timing environment
- Rigor and ability to look at all the details that makes the difference
- Marketing budget management
- Drive to constantly pursue improvement
- Strong negotiation skills, strong networking skills
- Very good communication and presentation skills
- Strong in building productive relationships
- Sense of initiative
- Fluent in English
- Advanced user of MS Office suite of products, especially PowerPoint and Excel

Education and Experience / Minimum Qualifications
- University degree in marketing and sales or equivalent professional experience
- Minimum 4 years of retail and/or retail marketing experience
- In-store retail experience is a plus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE - THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.

CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning - it helps us improve.

COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRE

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