Direct Response Copywriting
6 months ago
DR Copywriter wanted
About Kendago:
is a global, premium digital advertising group specializing in direct response marketing. We are seeking a skilled and creative copywriter to join our CRO (Conversion Rate Optimization) team. As a DR Copywriter, you will play a crucial role in enhancing the promotional materials for some of the most successful direct-to-consumer (DTC) brands.
**Requirements**:
**Be born and raised in the USA**:
- Demonstrate a strong understanding of the cultural nuances and preferences of the US market.
**Be a critical thinker and creative writer**:
- Possess the ability to think critically and creatively to craft compelling copy.
**Have a proven track record**:
- Showcase a successful history of writing promotional D2C funnel sales copy, including Video Sales Letters (VSLs).
**Have wide knowledge of funnel optimization and LTV creation**:
- Exhibit expertise in optimizing sales funnels and creating strategies to enhance customer Lifetime Value (LTV).
**Understand direct response/direct-to-consumer marketing principles**:
- Display a solid comprehension of direct response marketing principles, goals, and metrics.
**Have excellent English writing and grammar skills**:
- Demonstrate proficiency in English writing and grammar to maintain high-quality communication.
**Be detail-oriented and a multi-tasker**:
- Prioritize tasks effectively, shift gears, and meet deadlines with precision.
**Responsibilities**:
**Remote, Part-time, with possibility of going full-time**:
- Work remotely with the potential for transitioning to a full-time role based on performance and business needs.
**Support the CRO department**:
- Collaborate with the Conversion Rate Optimization team to enhance the funnels of leading DTC brands.
**Conduct independent research**:
- Thoroughly research target audience, product/brand, price points, offer, and funnel/buyer journey.
**Manage tasks and deadlines**:
- Efficiently organize and manage tasks, ensuring timely completion based on project deadlines.
**Conceptualize and provide "hook" ideas**:
- Generate creative concepts and compelling hooks to captivate the target audience.
**Proofread all work**:
- Ensure accuracy and quality by thoroughly proofreading all written materials.
**Proficient in project management tools**:
This is an exceptional opportunity to contribute to the success of the most prominent brands in the DR space and be a key player in the dynamic field of digital advertising.
Business Unit:
CRO
Remote/Hybrid:
Remote
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