Marketing Assistant and Designer

2 weeks ago

Cape Town, South Africa ICONAF Full time

This Individual is **responsible for assisting creating marketing strategies, building brand awareness and expanding the market segment, with a predominant focus on digital channels. **This role requires innovative marketing strategy and implementation across brand, communications, CSI and digital. The incumbent is individually accountable for achieving results through collaboration with the marketing team and internal stake holders.

It requires a high-energy, self-motivated, analytical, agile individual with strong people and project management skills. The applicant must be comfortable with working in a dynamic, diverse, fast paced, continually evolving and results-driven environment.

**Responsibilities & Duties**
- Working with team members to build a solid brand image and brand performance.
- Design branding, positioning, advertising, and communication strategy.
- Assisting in preparing and managing monthly, quarterly and annual budgets for the Marketing department.
- Assisting in Setting, monitoring, and reporting on goals/targets.
- Monitoring competition (price changes, new products and features, target market etc.)
- Develop tactics to boost the company’s reputation and drive qualified traffic
- Designing marketing material
- Advertising: managing both the above the line and below the lines campaigns
- Media Relations: coordinate media interest, ensuring regular contact and appropriate responses to improve presence in the market including management of media share of voice
- Assisting in event management i.e in collaboration business units provide creative input into the management of corporate events and workshops by providing on-brand staging ideas and developing world class collateral
- Collateral management: coordinate appearance of all organization prints and electronic materials (letterheads, use of logo, brochures, folders, newsletters etc) and manage apparel
- Assisting in managing relationship, delivery and communication with internal clients and external service providers, including advertising agency
- To create relationship with the support team of each branch/project to improve sales results/productivity in all departments.
- Analyses complaints and recommends solutions and improvements to remain result driven.
- To assist in establishing all new brands/projects to become a market leader within their respective industries and to become a household name within the community and the industry alike.
- To create new opportunities for consideration to showcase the in the respective industry, nationally and internationally.
- To achieve the highest standard of employee and customer satisfaction.

**Business Responsibility**:

- Ensure marketing team workflow is followed through.
- Conduct market research and advice business on the opportunities.
- Identify gaps in the market and suggest an appropriate way to optimize
- Ensure adherence to the company’s process at all times
- Adhere to admin deadlines in submitting Teams documents and reports:

- Monthly marketing report
- Marketing plans for the following month
- Brand performance report
- Teams Performance Management documents

**Skills and Experience**
- SEO and digital marketing
- Social media analysis
- Website and graphics design
- Must understand markets
- Solid understanding of web analytics and digital marketing.
- Expert in social media marketing and analysis
- Experience with CRM software.
- Good communication skill
- Organizational and time management abilities
- Critical thinker and Creative
- Knowledge of upcoming marketing trends and best practices
- Strong Interpersonal Skills;
- Ability to meet business timelines and handle pressure

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

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