Communications Manager

3 weeks ago

Johannesburg, South Africa FirstRand Full time

About us, purpose, experience and qualifications

**about us**:
**purpose**:

- To develop, support and enable the RMB Communications strategy to optimise company positioning and reputation as well as ensure employees are engaged with the organisation’s strategy, priorities and culture**experience and qualifications**:

- Relevant Diploma / Degree
- 5 -7 years’ experience in a similar role
- Project management (including managing vendors)
- Established network of media relations, editors and journalists
- Reputation and crisis management
- Proven track record of partnering with senior stakeholders to execute on communication requirements
- Public relations and media management Word, Excel and PowerPoint
- Business to Business marketing and ways of working
- Corporate and Investment Banking, financial markets understanding
- Relevant product knowledge (advantageous)
- Understanding of reputation and crisis management
- Corporate internal and employee communications strategies
- Content creation and review across multiple areas and channels
- Writing, editing, web knowledge and digital innovation
- Culture and talent retention**additional requirements**:
**responsibilities**:

- Understand industry trends and best practice, competitor activities, new technologies and innovations to analyse and identify Bank-wide opportunities and challenges in the management of communication activities (including employee engagement & reputational risk management)
- Display an understanding of the strategic intent and direction of the company and how the different areas contribute to the overarching RMB objectives.
- Perform a strategic partnership role in translating and aligning communication tactics to support and enable company objectives and culture, as well as driving thought leadership and capability.
- Work closely with RMB and Group stakeholders to ensure compliance to Group reputational risk management frameworks.
- Influence media relations/ PR strategy/client communications to ensure targeting of key audiences (C-suite, stakeholders, influences).
- Work closely with the relevant stakeholders to craft internal communications plans which will encourage employee engagement and alignment of strategy
- Collaborate with the marketing leads to source stories and share key wins and successes both internally and externally
- Provide direction for the overall exercise of PR management by identifying best placement opportunities and coordinating with relevant stakeholders
- Align with Research to identify and monitor effective benchmarks for measuring the effectiveness of communication tactics
- Monitor and analyze competitor communications and insight Drive and manage the use of a mix of communication channels, with a key focus on digital and content to drive impactful communications.
- Partner with the digital team to ensure that external news flow is appropriately leveraged through the relevant digital channels and that social media feedback is monitored and actioned.
- Integrate marketing channels with the objective to improve overall user experience and employee engagement
- Act as the custodian of corporate information/data across external media channels
- Ensure delivery of accurate and relevant information and messaging to all key external media stakeholders. This includes preparation, content, distribution, press events and measurement
- Plan and deploy all Business Unit communication requirements, namely content writing, drafting executive messages and proofreading
- Work with Marketing, Business and External stakeholders to implement communication initiatives that impact across functional areas and disciplines
- Ensure effective and efficient delivery of key projects on time and within budget
- Provide input into marketing budgets taking into account business, budget priorities and constraints
- Drive commerciality in approach

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