Group Service Line Lead: Tracking

6 months ago

Johannesburg, South Africa Ipsos Zrt. Full time

This role requires a deep understanding of market research methodologies, trends, and the competitive landscape. They would be responsible for conducting feasibility studies to assess the potential success of new products or services.

This position is pivotal in developing complete, consistent, competitive and compelling proposals that reflect client needs. Partnering with various Service Lines and technical program leaders across the organization, the Chief Growth Officer will coordinate all the opportunities leading key proposals.

**Key performance areas**:

- Retain all tracking programs through constant evolution and positive disruption of our deliverables in line with clients changing needs, always outpacing our competitors.
- To grow our existing client relationships by integrating strategic and tactical data outputs and provide a holistic view to elevate our insights.
- Use your current connections with potential clients to fully understand their current and upcoming needs.
- To successfully drive business development through reactive and proactive professional opportunity identification, generation & management. Working closely with the SL teams to support and input into our commercial plan, aligning with the business development drive.
- Contribute to proposal development by developing proposal approaches, writing sections, reviewing the contributions of others, and ensuring proposal quality and compliance with Ipsos and funder requirements.
- Propose a long-term vision of the tracking business to achieve sales and profitability goals.
- Activate Service Line offers, marketing materials and training modules.
- Contribute to sector growth, elevation of our advisory services and overall business growth.
- Promote and strengthen the Ipsos brand in the market in various forums with thought leadership and industry expertise.
- Support the SL teams in knowing and understanding client culture, strategy, business issues and language.
- Build relationship and trust with business decision makers at the clients (C-Suites, business teams,...), to establish trusted advisor status.
- Build relationships with key client stakeholders beyond Insight Department, including C-suite; tap into additional sources of budget.
- Ensure ongoing projects give satisfaction to clients.
- Build on previous work to give additional value (“connect the dots”).
- Give added value to client with new ideas, thought leadership, and innovative ways of doing market research and growth strategy.

**Key responsibilities**:

- Accountability for achieving and growing the revenue target for each Service Line.
- Accountability for achieving Service Line absolute gross margin and operating profit target.
- Accountability for building and managing account plans in conjunction with the Client Officers and Service Lines.
- Internal and external stakeholder management.
- Leadership skills and team spirit in line with the Ipsos values and leadership behaviours.
- Client obsession and passion for growth.
- Impactful communication and presentation delivery using the Ipsos storytelling approach.

The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.

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