Social Media Specialist

1 day ago


Pretoria, South Africa AVBOB Full time

**Vacancy Details**:
Employer**:AVBOB Mutual Assurance Society**

The above-mentioned senior position exists within the Corporate Affairs Department. The incumbent will be responsible for quality control and overseeing the Group’s social media platforms.

**RESPONSIBILITIES INCLUDE**:
**Implement the Group’s social media strategy**
- Analyse the Group’s digital marketing plan and social media strategy to identify strategic gaps and make recommendations for improvement.
- Research social media trends and recommend changes that are relevant to the Group’s marketing activities.
- Set key performance indicators (KPIs) for social media campaigns.
- Set specific objectives and report on ROI.
- Continually research and analyse the social media landscape to identify new platforms, trends and opportunities to reach a larger target audience.

**Oversee content creation and implementation**
- Oversee the development and delivery of the social media campaigns.
- Build relationships with customers, potential customers, industry professionals and other stakeholders.
- Co-ordinate paid activity with external suppliers and internal team.
- Device ways to optimise content for each distinct channel (whether content is written, photography, video or testimonial led), taking audience requirements into account.

**Reporting**
- Analyse and report on impact and efficiency of social media activity.
- Generate reports on the overall community sentiment
- Provide ROI report on paid activities.

**Required Skills**:

- social media management
- social media platforms
- social media marketing skills and experience

**QUALIFICATION REQUIREMENTS FOR THIS POSITION**:

- Degree or Diploma in Communications/ Public Relations.

**EXPERIENCE AND KNOWLEDGE REQUIRED FOR THE POSITION**:

- 5 Years’ relevant experience.
- Experience in social media management and projects.

**COMPETENCIES REQUIRED FOR THE POSITION**:

- Familiar with all or latest social media platforms.
- Hands-on experience with social media management for brands.
- Knowledge of social media marketing and marketing channels.
- Ability to identify and track relevant community metrics (e.g. repeat attendance).



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