Marketing Manager and Social Media Specialist
4 months ago
**Job Overview**:
**Responsibilities**:
***
**Marketing Strategy**:
- Develop and implement comprehensive marketing strategies to promote brand awareness and drive engagement.
- Collaborate with the marketing team to create integrated campaigns across various channels.
**Social Media Management**:
- Manage and grow our presence on key social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
- Create and curate engaging content, including text, image, and video posts.
**Content Creation**:
- Develop and execute content calendars aligned with marketing goals.
- Produce high-quality, shareable content that reflects the brand's voice and values.
**Community Engagement**:
- Foster and maintain relationships with our online community.
- Respond to comments, messages, and inquiries in a timely and professional manner.
**Campaign Analytics**:
- Monitor and analyse social media and marketing campaign performance.
- Provide regular reports with insights and recommendations for improvement.
**Collaboration with Influencers**:
- Identify and engage with relevant influencers and partners for brand collaborations.
- Coordinate influencer marketing campaigns.
**Brand Consistency**:
- Ensure brand consistency across all marketing and social media channels.
- Uphold and enforce brand guidelines in all communications.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in social media management and digital marketing.
- Strong understanding of social media algorithms and trends.
- Excellent written and verbal communication skills.
- Proficient in social media analytics tools.
- Creative thinker with the ability to generate innovative ideas.
**Experience**:
- Minimum of 3-5 years of experience in marketing, with a focus on social media.
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