Marketing Executive

3 months ago


Cape Town, South Africa Nathan & Nathan HR Full time

Job Title: Marketing Executive

Job Overview:
The Marketing Executive will work closely with the Marketing Manager to implement creative strategies that enhance brand visibility and drive customer engagement in both regions.

Key Responsibilities:

- Assist in leading Marketing Team: Oversee and manage the daily conduct of marketing teams in Kenya and South Africa, ensuring the successful execution of marketing plans and campaigns.
- B2B Marketing Focus: Drive B2B sales strategies through marketing by, working closely with the sales team to identify new market opportunities and ensure consistent lead generation.
- Campaign Management: Plan, execute, and monitor marketing campaigns across various channels (digital, social media, print) to meet business objectives.
- Creative Strategy: Collaborate with internal teams to develop creative marketing strategies, ensuring high-quality and impactful campaigns.
- Design Oversight: Ensure all marketing materials are on-brand, aesthetically appealing, and optimized for target audiences. Strong attention to design details is a must.
- Content Creation: Coordinate and contribute to content creation (digital, print, video) for campaigns, product launches, and client communications.
- Market Research: Collaborate with research team to identify trends, competitor activities, and new opportunities for growth in the Kenyan and South African markets.
- Adobe Creative Suite: Utilize Adobe 365 Suite to create and edit marketing content that is visually appealing and professionally executed.
- Performance Metrics: Monitor and analyze the effectiveness of campaigns, providing detailed reports to the Marketing Manager on KPIs and performance metrics.

Qualifications & Experience:

- Minimum 4+ years of experience in a marketing lead position, preferably in a B2B environment.
- Proven experience in managing cross-functional marketing teams and campaigns.
- Strong proficiency in Adobe Creative Suite (Adobe Illustrator, Photoshop, InDesign, etc.).
- Exceptional skills in B2B marketing strategies, with a proven track record of driving growth and engagement.
- Strong attention to design details and the ability to ensure brand consistency.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Strong analytical skills to assess campaign performance and market trends.

Personal Attributes:

- Creative thinker with a keen eye for detail.
- Strong leadership and team management skills.
- Excellent communication and collaboration abilities.
- Highly organized with a results-driven mindset.

Pay: R25 000,00 - R30 000,00 per month



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