Digital Content Creator

3 weeks ago


Somerset West, South Africa Sticitt Full time

**Key Performance Areas, Weights and Objectives**:
Research, Testing, and Analysis (Health Metrics) | 10%
- Utilise Google Analytics to track and analyse website and campaign performance.
- To stay ahead of industry trends and to understand how to measure success in digital marketing.
- Test and evaluate various approaches to optimise performance metrics related to the health of Marketing in Sticitt.

Execution | 75%
- Digital Marketing Design Experience
- Utilise Adobe Creative Suite and Canva to create visually compelling digital assets for various marketing channels.
- Design engaging content for social media platforms like Instagram, Facebook, LinkedIn, and YouTube, ensuring alignment with brand guidelines.
- Collaborate with the digital marketing team to develop creative concepts and campaigns driving engagement and conversions.
- Stay updated on design trends and technologies to continuously enhance the quality and effectiveness of digital marketing materials.
- Digital Marketing
- Implement SEO strategies to enhance website visibility, including keyword research, competitor analysis, and on-page optimisation.
- Manage Google Ads campaigns to drive targeted traffic, optimise ad performance, and achieve campaign objectives.
- Develop and optimise Meta Ads to reach specific audience segments and enhance campaign effectiveness.
- Utilise Zoho and Click-up for efficient project management and campaign tracking, monitoring campaign metrics.
- Copywriting
- Write persuasive and compelling copy for various digital marketing channels, ensuring consistency in brand voice and messaging.
- Tailor messaging to different audience segments and platforms while maintaining brand tone and voice.
- Conduct thorough research to understand audience needs and preferences, integrating findings into copywriting.
- Collaborate with designers and marketers to align copy with visual elements across marketing materials.

Admin, Vendor Management | 15%
- Handle administrative tasks efficiently to support smooth operations of marketing campaigns.
- Help ensure vendors and other contracted third parties deliver and stick to their agreed timelines and deliverables.
- Coordinate with internal teams and external vendors to ensure the timely execution of projects and campaigns.
- Maintain organised records and documentation related to vendors, contracts, and project timelines.

Pay: R180 000,00 - R200 000,00 per year

Application Question(s):

- Do you have experience in Adobe Creative [Photoshop, Illustrator, InDesign]?

**Experience**:

- Design: 2 years (required)

**Location**:

- Somerset, Western Cape (required)

Application Deadline: 2024/06/01


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