Digital Copywriter

2 weeks ago

Somerset West, South Africa TalentLink Full time
  • Your writing scope must encompass a wide range of marketing and advertising materials, including print and digital ads, social media posts, email campaigns, website content, and more. You should be able to write and edit copy for all these different mediums, tailoring your writing to the specific requirements of each.
  • Ability to show a variation in writing styles to suit the needs of different audiences and marketing goals. This may involve adopting different tones, voices, or writing styles depending on the context of the project.
  • Help generate fresh and innovative ideas that will grab the attention of the target audience and compel them to take action. This involves brainstorming creative ideas for the campaign and collaborating with other creative professionals.
  • Question the brand's objectives, target audience, and competition and expand on that knowledge by researching and analysing market trends to identify opportunities for creating unique and impactful campaigns.
  • Evaluate the effectiveness of your copy and make adjustments as needed. This requires a willingness to analyse data and feedback, and an ability to iterate and improve your writing based on what you learn.
  • Stay current with the latest developments and advancements in the industry. This includes trends in copywriting, such as the latest writing styles and techniques that are resonating with audiences. It also includes staying up-to-date with the latest tools and technologies used in the field, such as content management systems and social media platforms.

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