Sales Manager

2 weeks ago


Cape Town, South Africa Ignite Fitness Full time

**Purpose of role**:
It is the objective of the Sales Manager to manage, train, motivate and control the Sales team in the pursuit of the team’s set goals and budgets to contribute to the club’s budgeted profitability.

To have a fully staffed team, that are continually trained and competent and have the various skills required to represent Ignite Fitness in the Club's market place.

Ensure that the Sales team represent the Brand according to our Company Standards

Use the sales team to achieve the monthly new membership sales revenue targets

Manage the quality of sales and ensure all paper work associated with new joiners meet company standards

**Key Responsibilities Areas**:
1. STAFFING AND RECRUITMENT

2. TRAINING AND EVALUATION

3. PLANNING AND GOAL SETTING

4. SALES ACTIVITY

5. SALES PERFORMANCE

6. REPORTING AND COMMUNICATION

**1. **STAFFING AND RECRUITMENT**

Maintain optimum number of Sales Consultants in team (8-10Membership Consultants)

Maintain Optimum number MCs for the entire month

Do a minimum of two recruitment interviews a week must always keep a hotlist min. number of 4 people

Maintain a hot list of replacement Sales Consultants (this should be reviewed weekly by CGM)

Advertise externally and recruit Sales Consultants as per the company’s Recruitment policy and procedure.

Ensure that effective and thorough reference checks are done.

Discuss and sign the Letter of Appointment, Job Description and Code of Conduct.

Ensure that all company policies, procedures, and performance criteria are clearly understood.

**2. **TRAINING AND EVALUATION**

Ensure that Sales Consultants attend Induction and Sales training as required by the company.

New MC
- 4-8 weeks depending on the experience and skill level
- Phased training as set out with minimize disruption the SM and team
- All MCs: Complete the following evaluations
- The formal skills evaluation twice a month
- Identify under-performing not meeting the minimum criteria of 4 presentations and at least 1 sale a day
- After every session
- All MCs: Daily ongoing sales (9.30am)
- All MCs: Weekly Friday
- 1 hour, 15minutes theory 45-minute roleplay
- Support training weekly for underperforming MCs
- Criteria: less than 4 presentations and 1 sale per day or new MC
- Saturday morning 3 hours
- Evaluation afterwards

Identify individual, basic selling weaknesses and set up daily training and/or coaching sessions to improve performance.

Identify individual selling strengths and focus on developing these strengths.

Ensure that all Sales Consultants have a clear understanding of all essential sales techniques and all training they have received and are implementing them on a daily basis.

Identify, train and develop at least one Sales Consultant in the club as assistant Sales Manager who would be able to manage the team in your absence.

Deliver a weekly Sales Training session for the MCs (Friday is at 13H00pm)

Understand and determine the drive, desire, and emotion in each Membership Consultant to initiate the

desired action.

Manage the unacceptable/below standard performance according to the company policy and procedure.

Manage Discipline and Grievance procedures and acknowledge good performance.

Training to be reflected on monthly training critical path submitted at the start of every month.

Evaluation

Level 1 evaluation of all MCs skill level pertaining to the job per month. 100% pass.

**3. **TRAINING AND EVALUATION**

SM runs 100% of training sessions as detailed in the monthly plan:

- 12x daily 15-minute sessions
- 3x 1-hour sessions
- 3x group support 3hour Sessions per month with role-play and training notes on file with attendance register signed

The sales consultants must have achieved 90% plus on the evaluation

The training sessions must include evaluation.

All training attendees and evaluation in the training file

The all skill evaluations to be filled 2 per MC per month as training and evaluation plan

SKILLS EVALUATION

**Grade 1**

**Grade 2**

**Grade 3**

**Grade 4**

**Grade 5**

The club has an average contact to sale % of 6% +

The club has an average contact to sale % of 5% +

The club has an average contact to sale % of 4

The club has an average contact to sale % of 3% +

The club has an average contact to sale % of less than 3%

**4. **PLANNING AND GOAL SETTING**

Accountable to ensure that effective goalsetting is in place for the sales team for the club themselves and every MC
- Monthly
- Club: Sales/MC shifts/ training and evaluation/Marketing plan/MC and club goals
- Monthly planning pack completed by 25th approved by 27th
- MC:

- Sales/ activity Goal sheet by 25th
- Leads planner sheet by 25th
- SMART goals by 25th
- Daily
- Club SM
- Sales Boards/App boards
- MC
- Sales diary signed off the night before

MONTHLY EARNING AND ACTIVITY GOALS

Optimum number MC have a realistic and specific daily and monthly goal in monetary terms and activity and a step by step action plan for its achievement

SMART



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