B2c Marketing

**About us**

Shell Global Mobility serves a staggering 30 million customers daily at our 46,000 branded service stations, making us the world’s biggest mobility retailer and a trusted beacon on the road. Our global purpose is to power progress together with more and cleaner energy solutions (#MakeTheFuture). We are constantly evolving to meet the needs of our customers, offering a range of quality fuels and a retail experience that is all about convenience, quality, and choice.

In South Africa, the Shell Mobility channel serves over 135,000 customers daily at 600+ forecourts and 260+ Select Stores. The future of Shell Mobility is about providing customers with a mosaic of energy solutions and the best experience no matter what cars they drive, giving them choices, convenience, and a premium experience. We are on a significant and ambitious journey to high grade our portfolio and thrive through the energy transition. Achieving our ambitions will mean keeping customers at the heart of our business and treating every interaction as a chance to deliver on our Mobility purpose of making life’s journeys better. Mobility Marketing Team is passionate about Shell’s customers and creating long-term business value - whether it is developing and sustaining innovative CVPs based on customer insights, creating marketing-leading pricing strategies, delivering best-in-class communications, loyalty programs, & operational excellence, or leading in the digital & data space. The Marketing Team works together with extended business units to drive synergies and innovation.

Come and join us as we embark on the next phase of our ambition

This is an exciting opportunity to lead the Marketing Communications space Reporting to the Mobility Marketing Manager, you will play a crucial role in advancing digital-first, creatively driven, and integrated marketing communications for the Shell Master brand, Shell Mobility, Shell V-Power, Shell Helix, the V+ Rewards Program, Shell Fuels Save, Shell Café, and Shell Select.

Your responsibilities will encompass all marketing communications channels, with the goal of engaging and compelling consumers, driving demand, increasing market share, and enhancing brand preference.

**Where You Fit In?**

The Role:

- Develop, lead, and implement marketing and communication strategies to deliver growth in
- Market Share
- Brand Share of Preference
- Fuel Volume and Non-Fuel Revenue
- Margins
- Customer Satisfaction
- Lead the coordination of the Strategic Marketing Planning across various Mobility channels and class of trade.
- Coordinate the Development of competitive Brand, Marketing and Communication strategies with relevant agencies.
- Work closely with the relevant agencies to ensure B2C insights, habits, and behaviors are used to develop relevant communication ideas and media plans.
- Translate strategies into executable marketing and communication initiatives to deliver a credible, competitive, and affordable marketing and communications plans.
- This role involves developing and communicating the brand message to the customer within the guidelines set by the global brand and aligned with the local leadership team.
- Play a key role in the marketing team to guide future business development initiatives and deliver the relevant marketing communication strategies.
- Engagement and managing relationships with key external stakeholders such as Shell retailers, agencies, press, industry associations, and partners.
- This role manages technical partnerships in collaboration with the fuels team and in line with the sponsorship strategy directive.
- It collaborates with the Corporate Relations Team to build brand advocacy through the delivery of PR strategy that is commercially sensible and reflective of Mobility’s energy transition ambition.
- Furthermore, the Marketing and Communication Lead will collaborate with Fuels & E-Mobility, Convenience Retail (CR), Payments, Loyalty & CRM, and Operational Excellence teams to deliver intergraded campaigns where required.
- The Marketing and Communication Lead will be expected to collaborate and leverage the Customer Experience & Promotions Lead to deliver campaigns across Fuels & Convenience Retail (CR) to execute media & communication plans.
- The Marketing and Communication Lead will develop business cases for marketing campaign to establish the marketing and business objectives for all communication plans and attend to the relevant post investment appraisal processes.
- Manage the Fuels and Brand Selling, Promotions & advertising (SP&A) budgets, execution and tracking of ROI and ensure that all marketing activities are evaluated in Hive9 tool.

Additional information

Mobility is a growing and rapidly changing business; the content of this role is likely to evolve as new growth opportunities arise. This will provide top talent with a set of new challenges to thrive on as they personally contribute to shaping the future of E-mobility.

**What We Need fr