Marketing Director- Cape Town

2 weeks ago

Cape Town, South Africa HotelJobs.co.za Full time

**Hospitality and Outdoor
- New Vacancy-** Marketing Director

Tanzanian Safari Group
- Position based in Cape Town

Our Client is looking for a highly skilled Marketing Director with extensive marketing experience and comprehensive knowledge of branding in order to deliver quality results.

**Requirements**:

- 10-15 years previous experience in a similar position
- Degree or equivalent in Sales and Marketing
- Previous experience in the hospitality industry essential
- Proven record of leading a successful team
- A discerning eye for high end luxury experiences and attention to detail

**Responsibilities**
- Development of marketing strategy by working closely with managers, creatives, content providers, and distribution partners to create effective plans focused on identifying and growing brand awareness and revenues
- Spearhead the execution of marketing campaigns, including tracking, results reporting, analyses, and recommendations
- Manage conception, development, and implementation of marketing plans and strategy, in order to drive customer interest and sales
- Conduct meetings regularly with the marketing team to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
- Identify trends and incorporate responses and action plans that will allow the brands to remain competitive and pioneering
- Collaborate with broader team to uncover insights for developing marketing and branding strategies for existing and new products
- Oversee and grow the marketing department by identifying revenue opportunities
- Identify short
- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
- Implementation of agreed upon and devised strategy on a two-fold approach:

- Conservation, community, ecological sustainability and upliftment
- Commercial (for-profit) division that is inclusive of safari camps and lodges
- Consolidating all marketing activities into a unified approach both B2B and B2C
- Management of Sales & Marketing integrated systems
- Ensuring a consistent brand identity across all touch points
- Application and implementation of both traditional and digital marketing elements
- SEO analysis and insight generation (incl. website, campaign analysis, search rankings, key-word selection)
- Print media development and implementation

**Package on offer**
- R 60-70 000 Gross per month

**Starting Date**: November 2023

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